About the position
GiveDirectly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence-free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty. GD has raised over $1B since launching in 2011, delivered cash to more than 1.5 million people in 15 different countries. We’ve also supported large-scale, experimental research that indicates strong recipient impact of our programs. As a result, GD has been celebrated as one of the most innovative non-profit companies by Fast Company, while the growing cash transfer movement (and GD’s leading role within it) have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist. Our culture is candid, analytical, agile, and non-hierarchical. Our global team of ~150, and country operations teams of ~650, together come from 21 different countries speaking 69 different languages. Team members bring experiences from the private sector, NGOs and government. From software engineers to seasoned humanitarian workers, former management consultants to public servants, researchers to field operations -- it’s an incredible group of people. Our values are central and deliberately opinionated. We genuinely center the people we serve in our decision making, and strive to build an ambitious, fast moving and high performing environment. We strongly encourage you to read through our values carefully, if they reflect how you like to work and energize you, this could be a great fit. We work hard to create an environment in which all our team members can thrive, succeed and grow. We support flexibility, take care of each other, have fun, and create professional growth opportunities.
Responsibilities
- Lead and execute fundraiser acquisition campaigns using our in-house build fundraising tools, onboarding new partners to run emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities (e.g., Giving Tuesday, end-of-year matching campaigns) through our platform.
- Project manage campaign calendar and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery.
- Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting.
- Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.
- Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting. Collaborate with our design, content collection, and marketing automation teams.
- Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work.
- Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.
- Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.
- Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.
Requirements
- 3–5+ years of professional experience in related fields such as product management, data analytics, project management, program management, international development, or management consulting.
- Strong, succinct communication skills, including writing (native English level), presentation creation, and negotiating across multiple stakeholders.
- Analytical problem solving skills with a strong framework for prioritization and the ability to put structure and process to ambiguous problems.
- Exceptional alignment with GiveDirectly values and active demonstration of core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
- Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.
Nice-to-haves
- Experience working with relational databases (e.g. SQL).
- Familiarity with our growth stack: Salesforce (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing.
- Experience in writing or data storytelling for large layperson audiences.
Benefits
- A positive and supportive team with opportunities for advancement.
- A demonstrated commitment to helping all staff develop and grow.
- A competitive salary, including bonus.
- A robust health benefits plan (exact details will vary by country).
- Flexible paid time off.
- Allowances for desk set-up and learning and development.
