Product Marketing Manager, Horizon Engagement

About the position

Actively shape the future of Meta Horizon, one of the fastest growing and most exciting parts of the Meta and Reality Labs business. This role will focus on consumer growth programs across mixed reality and mobile.

Responsibilities

• Develop and execute consumer growth strategies to drive business growth and expansion
• Collaborate with cross-functional teams to launch new products and services
• Create and execute go-to-market documents, including:
• Defining target audience and customer personas
• Positioning and messaging
• Value proposition and unique selling points
• Success metrics and key performance indicators (KPIs)
• Analyze market trends and consumer behavior to inform product and marketing decisions
• Develop and implement problem-solving strategies to overcome obstacles and achieve business objectives

Requirements

• Bachelor's or Master's degree in Business Administration (BA/BS), Marketing, or a related field
• 2+ years of experience in product marketing, product management, management consulting, business strategy, or a similar field
• Experience with product launches and consumer campaigns
• Strong analytical and problem-solving skills
• Interest and understanding of Mobile Platforms and Virtual/Mixed Reality