Product Marketing Manager II - Release Marketing

Sprout Social

5h•Remote

About The Position

Sprout Social is looking to hire a Product Marketing Manager II to lead our Release Marketing efforts. This role reports to the Sr. Manager, Product Marketing, and is the perfect hybrid of go-to-market strategy, operational excellence, and high-impact execution. Why join Sprout's Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. This role sits at the center of our innovation engine, connecting the cutting-edge technology our product team builds to the world's most adored brands. As businesses increasingly rely on social data to drive top-level results, our advancements in Agentic AI are creating a major step-change in the industry. As the lead for Release Marketing, you are the architect of how this innovation is perceived by the market. We put our customers at the heart of our strategy, lead with clarity, and measure success by the business results we create. If you’re ready to own your impact and accelerate your career during one of the most exciting chapters in Sprout’s history, this is where you belong.

Requirements

5+ years of experience in product marketing, marketing operations or growth marketing.
3+ years of experience in a dedicated Product Marketing role with a track record of independent project ownership.
Experience in B2B technology marketing (SaaS experience strongly preferred).
Demonstrated success in driving go-to-market campaigns with strong project management skills
The "Execution" Mindset: You are a PMM who loves the project management side of the house. You find genuine satisfaction in making processes smoother and keeping a wide set of stakeholders on track.
Strategic Storytelling: While you have an operational mind, you also have a keen eye for positioning. You can translate technical updates into a value-forward narrative that resonates with our audience.
Data-Informed Decision Making: You use qualitative and quantitative analysis to measure the success of launches and iterate on future strategies.
Collaborative Leadership: You are a reliable partner who leads with empathy and clarity, even when managing tight schedules and complex dependencies

Nice To Haves

Strong storytelling skills with the ability to craft and refine narratives.
Proficiency in Jira and a passion for workflow automation/AI-driven productivity tools.
Experience with video or webinar production (live or pre-recorded) is a major plus.
Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral.

Responsibilities

Drive the Strategic Execution of 'Breaking Ground': Act as the end-to-end owner of our quarterly launch program, optimizing the operational framework to scale awareness and product expansion across the portfolio.
Master the Release Engine: Own the workflows, processes, and collateral for our product releases, ensuring the entire PMM team is aligned on roadmap processing, release tiering, and GTM documentation.
Operationalize the Roadmap: Manage and up-level high-impact resources like our Product Roadmap Deck and the Product Updates webpage to ensure our Revenue teams are always equipped with the latest value-forward stories.
Cross-Functional Orchestration: Partner closely with Campaigns, Brand Creative, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform.
Drive Efficiency: Act as the "Product Ops" mind within Marketing, identifying ways to merge workflows (specifically within Jira) and leveraging tech—including AI-driven workflow improvements—to help us work smarter.

Benefits

Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.