About the position
WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more personal than in our Health & Benefits business, where we help individuals and employers navigate healthcare spending, benefits enrollment, and financial wellness with confidence. We're looking for a Product Marketing Manager who can turn complexity into clarity. You'll lead positioning, messaging, and GTM strategy for products that serve everyone from HR leaders to individual account holders. This is a high-impact role for someone who's analytical, strategic, and passionate about improving the way people access and manage their benefits. This role is at the center of WEX's shift toward platform unification, scalable communication, and actionable insights.
Responsibilities
- Own the GTM strategy for platform and reporting solutions, including ACA and Data Quality.
- Define the story and enable sales on self-service analytics and real-time reporting.
- Build cross-platform narratives around retail/grocery integrations and HSA/FSA/OTC synergies.
- Launch and drive adoption of tools that simplify personalized benefits messaging.
- Develop competitive positioning for dependent verification and eligibility workflows.
- Support WEX's broader platform narrative around scalability, security, and data consistency.
- Build positioning and messaging frameworks grounded in Jobs to Be Done (JTBD) and customer insights.
- Create customer-facing content that bridges the technical with the strategic.
- Conduct market research, win/loss analysis, and competitive benchmarking to continuously refine messaging and product-market fit.
- Deliver field-ready tools and insights including internal playbooks, competitive analysis, battle cards, one-pagers, and pitch decks.
- Lead enablement training and own the cross-functional roll-out of key and development of GTM initiatives tied to product launches and enhancements.
- Align product narratives across CDH, BenAdmin, and Medicare product lines.
- Contribute to beta/pilot launch support, internal communication briefs, and roadmap transparency.
Requirements
- 5-7 years in B2B or B2B2C product marketing with experience in platform technologies, data or reporting tools, or compliance-heavy verticals (benefits industry preferred).
- Proven experience translating product capabilities and regulatory detail into clear, differentiated GTM positioning.
- Experience launching and growing the adoption of data-centric or communications platforms.
- Strong sales enablement instincts and experience supporting field teams through regulated and complex selling environments.
- Ability to synthesize customer insights, regulatory guidance, and market dynamics into a compelling marketing strategy.
- Strong project management skills with a proactive mindset and attention to detail.
- Excellent written and verbal communication skills; strong visual storytelling is a plus.
Nice-to-haves
- Familiarity with Google Suite, CRM tools, and AI-driven marketing tools.
Benefits
- Health, dental and vision insurances
- Retirement savings plan
- Paid time off
- Health savings account
- Flexible spending accounts
- Life insurance
- Disability insurance
- Tuition reimbursement
