Product Marketing Manager III, Mobility

About the position

WEX is on a mission to simplify the business of running a business—through workflow optimization and financial intelligence. In North America Mobility, we help drivers and fleets stay on the move, and our newest product, 10-4 by WEX, is a mobile app designed to streamline on-the-road decision-making—from finding fuel and parking to saving time and money at every stop. We're looking for a Product Marketing Manager to lead go-to-market strategy for the 10-4 app. This is a key role for a marketer who knows how to grow adoption of mobile apps, translate customer insights into messaging, and build the programs that drive usage and loyalty.

Responsibilities

• Own positioning, messaging, and value prop development for the 10-4 app—making sure drivers instantly 'get it.'
• Apply AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.
• Partner with product, growth, and design to shape the customer journey across acquisition, onboarding, and retention.
• Develop campaigns and content that resonate with both fleet managers and drivers.
• Analyze app usage, user behavior, and competitive dynamics to shape marketing and product decisions.
• Create sales and partner enablement materials to support distribution through fleet and channel partners.

Requirements

• Experience or strong interest in using AI to drive adoption and personalization in mobile app experiences.
• 4-6 years of experience in product marketing, ideally in mobile apps, B2C, or consumer-focused fintech.
• Proven success driving adoption, engagement, and loyalty for a digital product.
• Experience with lifecycle marketing, user research, and in-app messaging.
• Comfortable partnering with design, product, and analytics teams to improve the user experience.
• Clear communicator who can distill complex value into simple, compelling copy.

Benefits

• Health, dental and vision insurances
• Retirement savings plan
• Paid time off
• Health savings account
• Flexible spending accounts
• Life insurance
• Disability insurance
• Tuition reimbursement