Product Marketing Manager, Metaverse Content

About the position

The Metaverse Content Product Marketing team is seeking an individual who is passionate about building and marketing innovative Virtual Reality (VR) and Mixed Reality (MR) experiences that inspire new audiences to discover Meta Quest platforms. This position will play a critical role in developing content and Go-To-Market strategy, and specifically influencing Entertainment industry engagements in support of current and future hardware devices. This person has experience in partnerships-focused marketing, strategic development skills, and has experience using data and analytics to build a business case. They have communication skills, are good at building consensus and influencing others.

Responsibilities

• Develop content and Go-To-Market strategy for VR and MR experiences.
• Influence Entertainment industry engagements for current and future hardware devices.
• Bring together stakeholders to develop insights and strategies for key initiatives.
• Support customer-centric business decision-making for the content business.
• Work closely with various teams including Content, VR/MR, and Metaverse product teams.
• Conduct upfront analysis to identify market needs by segment.
• Perform opportunity and audience sizing.
• Develop product positioning and key messaging.
• Create content portfolio strategy and industry engagement strategy.
• Formulate channel marketing strategy.

Requirements

• Bachelor's degree.
• 5+ years of experience in strategic planning for content.
• Experience in the Entertainment or Media industry.
• Analytical and problem-solving experience.
• Experience presenting complex information to stakeholders at all levels.
• Ability to work independently in a fast-paced, entrepreneurial environment.
• Experience spotting issues early and escalating as needed.
• Advanced degree preferred.
• Balance of creative and analytical thinking.
• Understanding of mixed reality.
• Experience working in or adjacent to the Entertainment industry.
• Experience engaging in partnerships-focused marketing.