About the position
The Product Marketing team for OnStar Digital Services seeks to leverage vehicle connectivity and telematics experience with new services and software-defined vehicle capabilities. You would be part of a team that is pioneering the innovations that move and connect people to what matters. You will be empowered to collaborate, innovate and partner to align the enterprise around compelling experiences. We have a strong commitment to the customer delivered through a culture of innovation. OnStar is bringing value to our customers in new ways through creative packaging of services: Protect Services, Connect Services, and Advanced Driving Assistance Services. The Product Marketing team for OnStar Digital Services is an integrated part of the broader VSSM Product Marketing organization partnering with our vehicle brand teams (Cadillac, Chevrolet, Buick, and GMC), Vehicle Program teams, Software & Services Teams. It's an integrated pillar of the OnStar Digital Services business alongside OnStar Sales, Marketing, and Communications teams to bring products and services to market.
Responsibilities
- Define target customer, market positioning, and key areas of differentiation for products and features within domain.
- Develop and support comprehensive business cases in partnership with Product Management and Finance.
- Gather and analyze relevant data to identify and articulate specific Protect value propositions and market size.
- Build and estimate business models and potential financial and operational impact of proposed initiatives.
- Present findings and recommendations in a clear and compelling manner.
- Drive analytics and voice of customer understanding to drive discoverability, awareness, and engagement.
- Continuously assess product-market fit of existing portfolio, trends, and competitive threats.
- Collaborate on research activities to gauge desirability and insights (customer and market).
- Lead business support for S&S Product Management and Strategic Tech Partnerships on commercial models with partners.
- Integrate Protect value proposition with the OnStar acquisition and customer success sales and marketing teams.
- Champion GTM requirements that affect product experience into product roadmaps.
- Apply data and analytics methodologies to set direction and prove/disprove hypotheses in our strategies.
- Assess business plans, roadmaps, competitive landscape and provide recommendations for improvements and adjustments.
- Integrate with Global Regions on unique local needs and assist in prioritization for resource allocation.
Requirements
- Bachelor's degree
- Consistent demonstration and modeling of GM's winning behaviors
- 5+ years of product marketing or product management experience.
- Experience with subscription business management
- Experience building, analyzing, and communicating business cases in partnership cross functionally to all levels of leadership.
- Experience working with market research and analytics to curate customer insights and market trends.
- Excellent written and oral communication skills and ability to effectively communicate and present to all levels of the company
- Ability to organize and plan effectively, in ambiguous and continually changing environment
- Highly developed oral and written communications skills, with focus on succinct, simple messaging
- High level of interpersonal skills to build strong relationships and work effectively with, motivate and elicit work from others
Nice-to-haves
- MBA
- Ability to influence and build strong relationships across organization
- Organizational agility
- Learning agility
- Ability to manage ambiguity
- Business and technical acumen
- Project management
Benefits
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family
- Company and matching contributions to 401K savings plan to help you save for retirement
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values
- Tuition assistance and student loan refinancing
- Discount on GM vehicles for you, your family and friends
