About the position
The North America Stores Onsite Marketing team is seeking a Product Marketing Manager who will work to launch new strategic and cross category businesses, by developing content strategies, testing and scaling successful CX marketing strategies for browse and other high-traffic channels with a focus on always-on Gifting and Registries (wedding, baby, etc). The ideal candidate is a strong product marketer and project manager who is customer-obsessed, data-driven, detail-oriented and comfortable with ambiguity. They can develop campaigns and strategy independently and see them through to execution while partnering closely with teams across marketing, creative, product and engineering. The Product Marketing Manager will leverage experimentation and performance data to develop new and optimize existing onsite channel marketing strategies, best practices and playbooks that help customers discover and engage with new, popular and relevant products across all retail categories. You will own strategies and campaign execution end-to-end; planning, asset development, targeting and segmentation, personalization, measurement, optimization and reporting.
Responsibilities
- Own registry and gifting merchandising and other high-traffic, high-visibility ingresses on Amazon
- Build automated curation strategies in partnership with Collections Marketing to develop gift recommendations
- Work closely with product and tech teams to test and implement new features and experiments
- Own and execute marketing-led experimentation; test, optimize, scale, and automate successful traffic-driving strategies
- Track KPIs and progress to goals to measure the success of CX, campaigns, experimentation, and new initiatives
- Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
- Actively investigate and suggest new ways to help customers discover products on Amazon
- Manage and report on project status and results
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelors Degree
Nice-to-haves
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Benefits
- Medical benefits
- Financial benefits
- Equity options
- Sign-on payments
