About the position
Mimecast is revolutionizing security by helping customers prevent evolving and sophisticated threats targeting human error within organizations. The product marketing organization is looking for an experienced and entrepreneurial Product Marketing Manager to champion engagement, enablement and awareness with our Security Awareness & Training products. This role will require an action-oriented marketer who can easily distil technical details into unique value prop, define and build a compelling content and enablement strategy to help us grow our product and marketplace presence. As an individual contributor, you will play a highly visible and strategic role across the company and will need to engage with key marketing, product and sales leadership stakeholders. The ideal candidate will play a crucial role collaborating on strategic marketing initiatives that drive awareness, engagement, and revenue by applying your deep cross-functional marketing skill sets and expertise in the cybersecurity industry.
Responsibilities
- Work closely with marketing, sales and product to align key value-based product messaging which map into targeted solution areas and use cases.
- Collaborate closely with sales enablement to bridge the voice of customers, partners, and sales reps, ensuring consistent, simplified messaging that resonates with corporate buyers and decision-makers.
- Assist in the training and empowerment of sales teams to better communicate the platform's value proposition.
- Collaborate with the content marketing team to develop resources that support the buyer's journey, such as blog posts, whitepapers, case studies, webinars, and email campaigns.
- Stay at the forefront of industry trends, providing insights and thought leadership in industry events, joint webinars, and conferences.
- Oversee creation and compelling thought leadership content such as white papers, blog posts, and website copy highlighting the strengths and benefits of our solutions.
- Identify opportunities to improve our offerings, build the business case, and influence cross-functional stakeholders based on your deep understanding of customers, partners, and the market.
- Be the expert on our buyers, who are they, how they buy and their key buying criteria.
Requirements
- Minimum 5+ years experience in cybersecurity product marketing in high-growth B2B SaaS enterprise software and services company.
- Expertise in marketing modern Security Awareness & Training solutions, with a deep understanding of how to speak to technical CISO, IT departments and risk teams.
- Strong understanding of industry trends, competitive positioning, pricing strategy, and market dynamics that influence corporate buyer behavior.
- Proven experience working across multiple departments, aligning different functions towards a common narrative and goal.
- The ability to communicate complex product information to both executive and technical audiences, ensuring relevance and clarity.
- Must be a motivated, self-starter who can work independently but also have proper sense about when to check in with manager and key stakeholders.
- Must have excellent judgement and be able to work in a changing environment.
Nice-to-haves
- Fresh ideas and new thinking including using emerging technologies and platforms to drive business results.
