About the position
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company - we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
Responsibilities
- Develop an annual marketing plan in collaboration with strategy, marketing leadership, and field marketing
- Create go-to-market programs for new offerings, market segments, and geographies
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Empower sales to communicate our products effectively to prospective customers
- Lead global cross-functional launch and release marketing initiatives
- Partner closely with product and strategy leads to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
- Collaborate closely with global marketing teams to map, optimize, and execute content across the buyer journey
- Build product awareness through PR, article placements, and social media
- Proactively identify customer success and bring those stories to life for use in marketing
- Create content (e.g. thought leadership, videos, website copy, blog posts, infographics, videos, slide decks, etc.) to articulate the benefits of the solution to the marketplace
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
Requirements
- Prior B2B enterprise software product marketing experience 5+ years for a manager; 7+ for sr. manager
- Demonstrated success marketing complex enterprise cloud software solutions to IT and business audiences at all buyer stages
- Able to work independently with little management oversight
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
- Strong presentation skills
- Ability to lead and influence across functions
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Strong project management skills with exceptional attention to detail
- Proven ability to excel in a dynamic environment
- Bachelor's degree
Nice-to-haves
- Familiarity with the life sciences industry
- Experience working with remote and global teams
- Success bringing innovative B2B offerings to market
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
