About the position
At Productboard, we are on a mission to help companies around the world build truly excellent products. We need your help building a strategic, powerhouse product marketing function that lands products in the market, influences product strategy, and delivers the right messaging and positioning to fuel our next stage of growth. As the product marketer focused on AI capabilities, you'll help drive the narrative and go-to-market success of some of our biggest initiatives this year. AI is quickly reshaping product work, and you'll play a pivotal role in helping product teams everywhere work smarter and faster than ever before. This is a highly visible role where you'll be at the heart of rapid innovation, driving go-to-market strategy, partnering with almost every team at Productboard, and uncovering new ways of working using the latest tools and methods. The role will report to our Sr. Director of Product Marketing and is based in the San Francisco Bay Area (hybrid, 3 days per week in SF).
Responsibilities
- Craft differentiated messaging, positioning, and stories for our target audiences, informed by a deep understanding of our customers, product, and market
- Research and monitor the AI for product management landscape to understand the competition, shifts in customer expectations, and roadmap opportunities
- Orchestrate impactful product launches that drive growth and engagement, working closely with counterparts across marketing, product, sales, go-to-market enablement, and customer success
- Become an expert in the customer buying decision, competitors, and market to represent the voice of the customer throughout the organization
- Use insights from customer conversations, market research, and internal data to identify ways to improve our messaging, sales process, and product capabilities
- Make sure our customer-facing teams are set up for success through impactful enablement programs
- Partner closely with our content and revenue marketing teams to land cohesive campaigns that drive customer demand, adoption, or expansion
- Develop assets (e.g., presentations, data sheets, webpages) that support all levels of our marketing funnel + stages of our sales process
- Build and scale processes that further our business goals and takes our product marketing team to the next level
Requirements
- 3+ yrs experience in a product marketing role for a B2B SaaS company
- Passionate about generative and agentic AI technologies; relevant experience marketing AI products is a plus
- Insatiable curiosity and a deep empathy for customers and modern product teams
- Strong communicator who can distill complex, technical ideas into compelling messaging and collateral
- Experience launching new products and features to market in a fast-paced startup environment
- Excellent interpersonal skills that enable you to build champions with internal and external stakeholders across diverse teams
- Well-rounded business athlete - with a strong mix of strategic thinking, business acumen, storytelling, creativity, and operational discipline
- Ability to thrive in ambiguous environments - excited about figuring out solutions to complex problems and executing on them
- BA/BS degree or equivalent experience
Benefits
- Competitive compensation, stock options, company 401k
- A budget for your professional development and ongoing learning
- Flexible PTO and 9 paid sick days
- Life insurance and disability coverage
- Carrot Fertility Benefits
- 1 Volunteer Day per year for you to help causes close to your heart
- 8 weeks of Paternity leave and 12 weeks of Maternity leave
- Mental Wellness Program to support your well-being and self-care
- Company contribution to gym and wellness memberships
- Commuter benefits ($100 per month)
- Company contribution and access to best-in-class health benefits and your own Soulmio membership
- Hone - Live, interactive learning programs for managers, leaders, and teams
