Product Marketing Manager V

Linda Werner & Associates

5d•Remote

About The Position

An established organization is seeking an experienced Marketing Manager to lead strategic marketing initiatives, oversee team operations, and drive the development and execution of comprehensive marketing plans. This role is responsible for identifying market opportunities, shaping go‑to-market strategies, managing marketing staff, and ensuring alignment between marketing activities and broader organizational goals. The ideal candidate brings a strong blend of strategic thinking, operational excellence, and leadership experience, with the ability to manage budgets, optimize processes, and deliver measurable business impact.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Proven experience developing marketing strategies and managing marketing operations.
Strong leadership skills with experience recruiting, training, and managing marketing teams.
Demonstrated ability to manage budgets, forecast needs, and analyze financial performance.
Excellent verbal and written communication skills.
Strong organizational skills with the ability to multitask and work independently.
Proficiency with Microsoft Word, Excel, PowerPoint, and related tools.
Ability to maintain confidentiality and manage sensitive information.

Nice To Haves

Experience in customer‑focused marketing environments.
Strong interpersonal skills and a collaborative working style.
Ability to adapt quickly in fast‑paced or evolving environments.
Familiarity with project management tools and processes.

Responsibilities

Develop and execute marketing strategies that support organizational objectives and growth targets.
Identify market opportunities by analyzing consumer needs, competitive landscapes, and emerging trends.
Contribute to strategic planning by providing insights, recommendations, and data‑driven analysis.
Recruit, train, mentor, and manage marketing team members.
Set clear expectations, conduct performance reviews, and support professional development.
Oversee team scheduling, workload distribution, and operational alignment.
Prepare and manage annual marketing budgets, forecast resource needs, and monitor expenditures.
Analyze financial variances and implement corrective actions as needed.
Ensure marketing operations meet productivity, quality, and customer‑service standards.
Improve product marketability and profitability by identifying opportunities for new product development, packaging enhancements, and positioning strategies.
Collaborate with cross‑functional teams to support product launches and ongoing marketing initiatives.
Collect, analyze, and summarize market data to inform decision‑making.
Monitor performance metrics and provide regular reporting on marketing effectiveness.
Maintain organized, confidential records and documentation.
Support the organization’s mission by completing related tasks and contributing to broader business initiatives.