About the position
The Wearables Product Marketing organization influences early stage product development and roadmaps, creates go-to-market plans, drives in-market business growth, and provides direction for future investments. It's an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta AI Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth - and plan for an expanded portfolio of products in the future. We are seeking an experienced Product Marketing Manager to drive and manage the go-to-market launch of future wearable products. This role will be embedded with our go-to-market and product teams and will represent the perspective of the market and consumer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth. As part of the Go-to-Market PMM Team, you'll be working to unlock the next phase of wearables technology adoption worldwide.
Responsibilities
- Drive and manage the go-to-market launch of future wearable products.
- Influence product roadmaps and develop go-to-market strategies in close partnership with product teams.
- Manage a high volume of complex and ambiguous programs with significant self-direction.
- Use data and insights to inform and influence product strategy.
- Create documents and presentations to communicate effectively.
- Identify and analyze long term, critical problems facing the relevant areas of the business and drive solutions.
Requirements
- 7+ years of relevant product marketing experience.
- Experience launching physical consumer products (e.g., consumer electronics, consumer packaged goods, glasses).
- Experience or domain knowledge in artificial intelligence, augmented reality, AI wearable and smart glasses devices.
- Effective communication skills.
- Experience with retail and point of sales strategies for consumer electronics.
Nice-to-haves
- MS/MBA degree.
- Experience managing a high volume of complex and ambiguous programs.
- Demonstrated balance of analytical thinking and problem solving.
- Experience working in a fluid environment and adapting to changes.
