About the position
We are looking for a strategic, data-driven, and customer-obsessed Product Marketing Manager to lead lifecycle marketing across our Personal Loans product. As the leading digital marketplace bank for prime consumers, LendingClub helps members achieve long-term financial wellness through responsible lending and personalized banking services. In this role, you will be responsible for designing and executing marketing strategies that engage personal loan members throughout their journey-from welcome and activation, through servicing and repayment, to collections and retention. You'll bring a deep understanding of lifecycle marketing, customer segmentation, and value-based messaging to ensure every member receives the right communication at the right time. You'll work cross-functionally with Product, Servicing, Compliance, Analytics, and Channel Marketing teams to improve customer experience and business outcomes.
Responsibilities
- Own the end-to-end personal loan lifecycle marketing strategy, covering onboarding, servicing, repayment support, re-engagement, and retention
- Define key member segments (e.g., first-time borrowers, repeat borrowers) and articulate tailored value propositions and communication needs for each
- Develop and deploy targeted messaging across key lifecycle touchpoints, including onboarding guidance, payment reminders, product education, and personalized servicing support
- Partner with channel owners to orchestrate integrated campaigns across email, push notifications, SMS, in-app messaging, and online/mobile banking ads
- Design and run test-and-learn experiments to optimize message timing, frequency, and channel mix, focusing on driving repayment, reducing delinquency, and increasing lifetime value
- Collaborate with cross-functional teams to ensure messaging is timely, relevant, and fully aligned with servicing operations, collections workflows, and compliance requirements
- Develop and manage campaign assets and creative briefs; ensure communications are consistent with LendingClub's voice and regulatory standards
- Track and analyze campaign performance, identify opportunities for improvement, and present actionable insights to stakeholders
Requirements
- 3+ years of experience in lifecycle marketing, product marketing, or CRM; experience in consumer lending, banking, or fintech is strongly preferred
- Demonstrated ability to build and optimize multi-channel marketing journeys, particularly across email, push, SMS, and online mobile banking
- Skilled in audience segmentation, journey mapping, and behavioral targeting to drive engagement and retention
- Strong collaboration and communication skills, able to influence across teams including Product, Compliance, Legal, and Analytics
- Analytical mindset with experience interpreting performance data and turning it into marketing strategy
- Comfortable working in a fast-paced, highly regulated environment with a focus on testing, iteration, and results
- Passionate about financial well-being and helping customers make smarter financial decisions
- Clear, concise communicator who can craft compelling messaging that educates, motivates, and drives action
Benefits
- Medical, dental and vision plans for employees and their families
- 401(k) match
- Health and wellness programs
- Flexible time off policies for salaried employees
- Up to 16 weeks paid parental leave
- Long-term awards (equity) and an annual bonus based on company performance, employee performance and eligible earnings
