Product Marketing Manager

About the position

As a Product Marketing professional at Check Point, you will lead the development and execution of marketing strategy for the Cyberint product. This role involves close collaboration with various teams throughout the sales cycle to enhance the positioning, messaging, and branding of our offerings. You will continuously plan, build, and execute enablement plans and sales tools to equip the Sales team with the necessary knowledge and tools to effectively engage with customers and prospects.

Responsibilities

• Understand, design and drive Go-to-Market planning and execution (name, price, messages, positioning, differentiators, benefits, collateral, tools, training, etc.) of new and existing offerings (products, solutions, services).
• Create tools (presentations, videos, data sheets, training materials) to enable sales throughout the entire sales lifecycle.
• Drive campaigns (internal and external) to increase awareness and generate demand around different offerings.
• Establish excellence in Sales Enablement to increase Sales engagement and content effectiveness.

Requirements

• Proven experience in Product Marketing roles in global technology companies - Startups an advantage
• Proven marketing writing skills
• Excellent verbal and written communication skills, including an ability to effectively present to both business and technical teams
• Experience working in B2B companies
• Experience working in a fast-paced environment
• Experience in a matrix environment with the ability to influence peers without authority
• B.A. / B.Sc. Degree, or equivalent work experience
• Eligible to work in the US