Product Marketing Manager (Exchange Product)

Crypto.com

6d

About The Position

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange and Crypto.com App (spot trading) we’re hiring a Product Marketing Manager to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.

This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

Requirements

• 3 to 5 years of experience in product marketing: ideally crypto background
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action
• Analytical mindset with proficiency in marketing analytics and user research

Nice To Haves

• Experience in regulated industries or financial services is a plus
• Bonus: Crypto native or familiarity with community-led growth

Responsibilities

• Strategy & Positioning
• Partner up with product and strategy teams to own the roadmap for the Exchange vertical.
• Develop value propositions that differentiate our platform in a competitive global market.
• Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Work closely with product managers to align on roadmap priorities and customer feedback loops.
• Launch Execution
• Partner up with the product team to manage the go-to-market planning for feature launches.
• Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
• Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.
• Customer Insights & Market Intelligence
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
• Feed findings back into product and growth teams to inform prioritization and positioning.
• Growth & Retention
• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
• Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
• Performance & Reporting
• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
• Report using tools like GA4, Tableau, Mix panel: work closely with analytics and product to iterate quickly.

Benefits

• Competitive salary
• Attractive annual leave entitlement including: birthday, work anniversary
• 401(k) plan with employer match
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance
• Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees