Product Marketing Manager

Wiliot•San Diego, CA

12h•Hybrid

About The Position

Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision was to develop an IoT sticker, a computing element that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging—things previously disconnected from the IoT. This revolutionary mixture of cloud and semiconductor technology is being used by some of the world’s largest consumer, retail, food, and pharmaceutical companies to change the way we make, distribute, sell, use, and recycle products. Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm, and PepsiCo. The Product Marketing Manager will be responsible for owning Wiliot’s product and solution narrative, translating deep, technical capabilities into clear, compelling value for enterprise buyers. This role sits at the center of product, sales, and marketing, and is critical to category creation, vertical storytelling, and go-to-market execution. You will define positioning, messaging, use cases, and enablement across Wiliot’s platform, products, and industry solutions.

Requirements

3-5+ years of B2B product marketing experience
Proven experience marketing complex, technical platforms (IoT, SaaS, hardware-enabled or deep-tech products)
Strong background in enterprise GTM, solution marketing, and vertical storytelling
Experience working closely with Product Management and enterprise Sales teams
Exceptional storytelling, messaging, and communication skills

Nice To Haves

Experience in supply chain, retail technology, logistics, manufacturing, or industrial IoT
Background in category creation or early-market evangelism
Familiarity with enterprise martech and sales enablement tools

Responsibilities

Own positioning and messaging for Wiliot’s platform, products, and industry solutions
Translate complex Ambient IoT technology into clear customer value, outcomes, and differentiation
Develop and maintain core narratives, value propositions, and proof points across verticals
Define and evolve Wiliot’s category narrative around Ambient IoT
Lead market education through thought leadership, content frameworks, and industry messaging
Partner with PR and content teams to establish Wiliot as a category and technology leader
Lead GTM strategy for new products, features, and solutions
Define launch plans, messaging frameworks, and success metrics
Align closely with Demand Gen on campaigns, ABM, and vertical plays
Be the voice of the customer and the market within Wiliot
Conduct and synthesize customer research, win/loss analysis, and competitive intelligence
Define ICPs, personas, buying committees, and use-case prioritization
Own sales enablement strategy and core assets (pitch decks, battlecards, demos, use-case playbooks)
Partner with Sales leadership to ensure messaging resonates with enterprise buyers
Enable field teams to sell value, not features
Act as the connective tissue between Product, Sales, Marketing, and Partnerships
Influence roadmap prioritization with market and customer insights
Ensure consistency across all customer-facing touchpoints