Product Marketing Manager

Bonterra

1d • $98,000 - $110,000

About The Position

We are seeking a Product Marketing Manager who is excited to grow their craft at the intersection of generative AI, product storytelling, and social impact. This role is ideal for a hands-on product marketer who is eager to learn, execute, and contribute meaningfully to how Bonterra positions, packages, and brings its products to market. In this role, you will work closely with senior product marketing and product leaders to translate fast-moving product innovation—especially AI-driven capabilities—into clear, compelling messaging and go-to-market assets. You will develop strong foundational skills in buyer understanding, messaging, and market analysis while playing a visible role in launches and customer engagement. This role balances execution and learning across both analytical and creative work, with mentorship and guidance from experienced leaders.

Requirements

• An AI-native marketer – Generative AI tools are second nature to you. You move faster, explore more broadly, and deliver higher quality output because of your AI-first mindset.
• A storyteller and strategist – You can distill complex innovation into clear, differentiated, value-based messaging that excites customers and inspires internal teams.
• An analytical thinker – You’re fluent in market research, pricing strategy, survey design, and data-driven insights. You enjoy digging deep but always return with crisp, actionable conclusions.
• A simplifier – You thrive on making complexity accessible and compelling, not exhaustive or overwhelming.
• A visionary – You see the distinct, future-oriented value of a product and champion it with courage, even when it challenges the status quo.
• 2–4 years of experience in product marketing, product management, growth marketing, or a related SaaS role.
• Hands-on experience conducting market research, surveys, and interviews (both qualitative and quantitative).
• Experience analyzing, testing, and refining complex pricing models.

Nice To Haves

• Experience in or passion for the social good sector is a plus.
• Experience in AI products in B2B Saas is a plus.

Responsibilities

• Support the development and refinement of clear, value-driven product messaging that differentiates Bonterra in the social good market.
• Contribute to product narratives, messaging frameworks, and launch materials that make complex capabilities accessible and compelling.
• Partner with Sales and Marketing to ensure messaging is consistent, usable, and aligned with customer needs.
• Assist in building and maintaining buyer personas through customer interviews, surveys, and internal research.
• Analyze customer feedback, win/loss insights, and market trends to inform messaging and go-to-market decisions.
• Help validate positioning by testing messaging with customers and internal stakeholders.
• Partner with senior team members to support packaging and pricing initiatives, including research and analysis.
• Assist with survey design (e.g., willingness-to-pay, feature value testing) and synthesis of findings.
• Help document and communicate packaging and pricing changes to internal teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed