Product Marketing Manager

About the position

Unacast is a leading provider of global location intelligence that delivers cutting-edge analytics about human mobility in the physical world. We are a team of experts with decades of unmatched industry experience and we partner with organizations across the private and public sectors to unlock the potential of location data. Unacast drives smarter decision-making based on trustworthy, reliable, and privacy-friendly location intelligence that powers both commercial and societal benefits. We’re now looking for a Product Marketing Manager to help drive the success and growth of our privacy-friendly datasets, consumed through APIs, data delivery and a SaaS platform.

Responsibilities

• Own and execute end-to-end GTM plans for products and features.
• Align cross-functional teams on goals and timelines.
• Contribute to pricing and packaging strategy with market insights.
• Support SEO and campaign with keyword input.
• Define clear, differentiated messaging linking product capabilities to customer needs.
• Craft value props, naming and narratives resonating with key segments.
• Conduct market and competitor analysis.
• Create product content – white papers, case studies, webinars.
• Collaborate with marketing to amplify narratives across channels.
• Organize and confidently speak at events like conferences and webinars.
• Develop battlecards, sales decks, objection guides, and competitive insights.
• Lead training for Sales, CS, and Support.
• Perform win/loss analysis to improve messaging.
• Build feedback loops and conduct customer interviews and customer reviews.
• Segment personas and tailor messaging.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 3+ years of experience in product marketing, ideally within B2B, SaaS, or data-focused products.
• Proven track record of leading successful go-to-market launches.
• Extensive experience interfacing with customers and stakeholders.
• Strong analytical mindset and experience using data to inform strategy and measure impact with analytics tools or CRM platforms.
• Excellent storytelling and communication skills—able to translate complex concepts into differentiated messaging.
• Experience working closely with sales, product and cross-functional teams.

Benefits

• Competitive salaries and benefits.
• Unlimited PTO.