About the position
Straumann is seeking a high-performing Product Marketing Manager to drive the growth of our North America digital solutions portfolio. This position will initially focus on 3D printing solutions - a fast-evolving space with high potential for adoption - but portfolio ownership may evolve over time. You'll lead go-to-market strategy, lifecycle initiatives, and cross-functional collaboration to position Straumann as a digital dentistry leader. You'll join a team known for straddling the line between upstream and downstream marketing - where fast-paced innovation, strong cross-functional leadership, and structured execution are key. We are a people-led, purpose-driven company. We look for player-learners: self-starters with a collaborative mindset, a hunger to improve, and the ability to inspire others.
Responsibilities
- Lead GTM planning and execution for new product launches, aligned with global HQ
- Manage lifecycle strategy for existing solutions with a focus on growth and repositioning
- Drive value propositions, storytelling, and content development in partnership with MARCOM
- Conduct competitive and market research to inform positioning and strategic focus
- Serve as cross-functional team lead across Sales, Clinical, Education, Customer Success, and Regulatory
- Own development of commercial assets, pricing strategy, and promotional tactics
- Engage with the field (up to 10% travel) to gather insights and champion customer-centric execution
- Support sales with tools, enablement materials, and ongoing product training
Requirements
- 2+ years of product marketing or commercial strategy experience
- 2+ years of experience of launch excellence and driving strategic GTM initiatives
- 2+ years of experience utilizing PowerPoint, Excel, and basic design skills (Adobe/InDesign a plus)
Nice-to-haves
- Medtech or SaaS experience
- Experience in dental or medical industries is welcome but not required
- Ability to comprehend and translate technical solutions into compelling market-facing narratives
- High degree of ownership, structure, and follow-through in a fast-paced environment
- Exceptional collaboration, communication, and leadership skills
Benefits
- Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units)
- A 401(K) plan to help you plan for your future with an employer match
- Great health, dental and vision insurance packages to fit your needs to ensure you're happy and healthy. Straumann contributes a healthy portion towards employees' premium
- Generous PTO allowance - plenty of time to recharge those batteries
