About the position
We’re a cybersecurity training platform, so if you have experience with cybersecurity leaders as your target persona, and/or you know the ins and outs of a learning management system and can communicate the value of new features, we’d love to connect. We are seeking a Product Marketing Manager with a strong background in marketing to cybersecurity leaders to manage product marketing efforts. The ideal candidate will have a proven track record of successfully launching cybersecurity products, and creating compelling marketing strategies that drive customer engagement and sales.
Responsibilities
- Develop and execute go-to-market strategies for new cybersecurity products, including market research, and launch planning.
- Collaborate consistently and effectively with the rest of the marketing team as well as product management, sales, and engineering teams to align on product features, development timelines, and market needs.
- Create and deliver persuasive buyer and sales enablement materials, including presentations, sell sheets, case studies, and web content, that clearly communicate the value proposition and benefits of our products.
- Measure and report on the effectiveness of marketing campaigns and initiatives, using data to continuously optimize and improve strategies.
- Conduct competitor analysis and market research to identify trends, opportunities, and threats in the cybersecurity market.
- Manage product and marketing research studies.
- Listen to Gong calls on a regular basis to communicate trends to internal teams.
- Pick what you think matters most every month and test new ideas.
Requirements
- 3+ years of product marketing experience in the cybersecurity industry; online or professional education/learning management system (LMS) experience is a big plus.
- Proven record of achieving product launch, campaign and marketing program results.
- Clear communication: demonstrated ability to distill highly technical product information into clear value propositions.
- Project management: Ability to manage multiple launches a month (3-4 smaller launches) and 1 big launch a quarter at the same time.
- Curious nature: Review data from launches to determine pipeline and revenue opportunities.
- Positive attitude, solid work ethic, responsiveness, and solid organization and communication skills.
- Keen understanding of field sales needs, stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources.
- Excellent writing skills to produce marketing and sales content, promotional messaging, website, and email copy.
- Solid presentation skills and ability to present to leadership.
- Ability to demonstrate leadership and creativity.
- Bachelor's degree; graduate degree is a plus.
