About the position
We are looking for a Product Marketing Manager to define and execute the strategic GTM direction for our in-house corporate legal audiences. As a Product Marketing Manager, you'll use your blend of strategic mindset, technology expertise, and product marketing savvy to help us position our products, drive campaigns and influence our product roadmap for our in-house corporate legal customers. You'll use your egoless communication and work cross-functionally to define strategies, create compelling content, and position Everlaw as the technology partner to discover truth and promote justice. At Everlaw, our mission is to promote justice by illuminating truth. Our company culture is open and vibrant and we're committed to the professional growth of our team members, offering an annual learning and development stipend and regular check-ins with managers regarding career goals. If you're looking for a place that values passion, integrity, thinking big, and a desire to learn, we'd love to hear from you! Think you're missing some of the skills and are hesitant to apply? We do not believe in the 'perfect' candidate and encourage you to apply if you feel you can bring value to our team.
Responsibilities
- Develop deep understanding of Everlaw's in-house corporate legal audiences and customers through research and engage with users and prospects regularly; build compelling buyer personas to shape all marketing and sales messaging.
- Collaborate cross-functionally with sales, solution architecture, customer success and product to build and evangelize relevant messaging, positioning and go-to-market strategies to drive awareness, pipeline and revenue growth.
- Create effective marketing collateral (e.g. webinars, blogs, whitepapers) and sales enablement assets (e.g pitch decks, cheat sheets, demo scripts) to support go-to-market efforts.
- Act as business partner to and collaborate with the product team to develop business value messaging of technical capabilities of the Everlaw platform with a focus on in-house corporate legal markets.
- Develop and execute launch plans for new product features or initiatives, working closely with marketing, product, and sales.
- Coordinate customer and competitive research-both qualitative and quantitative-to better understand our users and competitive landscape, and then turn those results into actionable insights for the in-house corporate legal segment.
- Drive awareness, consideration and understanding of new capabilities through omni-channel campaigns (both organic and paid), from strategy to execution.
- Partner with the marketing team to support marketing objectives, including showcasing our products at events and via content creation and influencer activations.
- Be an active and contributing member of the marketing team's creative think tank.
Requirements
- At least 5 years of professional experience in product marketing, customer success, and/or other marketing roles, or at least 3 years of management consulting experience working with law firms or legal teams.
- You are customer-centric. You have a proven product marketing track record and you are passionate about technology and articulating how technology can accomplish their goals.
- You are a storyteller. You have excellent communication skills, both for internal audiences and customer-facing messaging.
- You have an uncanny ability to influence without direct authority. You enjoy collaborating cross-functionally with the product, engineering and sales teams.
- You have strong analytical skills with demonstrated capabilities interpreting data/qualitative research and distilling into actionable key takeaways.
- You are comfortable in a fast-paced environment. You enjoy prioritizing your work and driving to meet tight deadlines. You are a positive self-starter who loves to build programs from scratch, and willing to roll-up your sleeves and get things done!
- You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas.
Nice-to-haves
- You have a Professional Degree, MBA and/or a JD.
- You have experience in the legal sector.
Benefits
- The expected salary range for this role is between $140,000 - $178,000. The final offered salary will be dependent upon many factors including the candidate's experience and skills. The base pay range is subject to change in the future.
- Equity program
- 401(k) retirement plan with company matching
- Health, dental, and vision
- Flexible Spending Accounts for health and dependent care expenses
- Paid parental leave and approximately 10 days (80 hours) per year of sick leave
- Seventeen paid vacation days plus 11 federal holidays
- Membership to Modern Health to help employees prioritize mental health and wellness
- Annual allocation for Learning & Development opportunities and applicable professional membership dues
- Company-sponsored life and disability insurance
