About the position
Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you're ready to be at the epicenter of this historic cultural and financial shift, keep reading. We are building an elite team, applying frontier technologies to the world's biggest financial problems. We're looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn't a place for complacency, it's where ambitious people do the best work of their careers. We're a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. As the Product Marketing Manager within one of Robinhood's newest business units (TradePMR), you will join a world-class team dedicated to revolutionizing the financial industry. This role sits at the intersection of marketing, product, sales, and customer success, passionate about improving customer conversion and product adoption. This role is based in our Clearwater, Florida office with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
Responsibilities
- Develop and implement B2B marketing campaign strategies aligned with our business objectives, target audience, and brand guidelines to attract and retain Registered Investment Advisors.
- Drive lead generation and pipeline growth.
- Build compelling campaign briefs, concepts, messages, and content across various channels, including digital, social media, email, print, and more.
- Write engaging persuasive copy for marketing materials, including emails, social media posts, landing pages, blog articles, advertisements, and more.
- Apply analytics tools to supervise, measure, and analyze the efficiency of marketing campaigns.
- Collaborate with internal teams and external vendors to ensure cohesive brand experiences and successful campaign execution.
- Manage budgets and optimize campaign performance to achieve flawless results.
Requirements
- Outstanding written and verbal communication abilities, with a sharp focus on details and a passion for storytelling.
- Strong analytical skills and proficiency in using tools, such as HubSpot and Google Analytics.
- Demonstrated ability to interpret data, generate insights, and make data-driven decisions to optimize campaign performance.
- Bachelor's degree in marketing, communications, business, or related field (or equivalent experience).
- Demonstrated ability in B2B and/or digital marketing, with financial services or wealth management industry experience preferred.
Benefits
- Market competitive and pay equity-focused compensation structure
- 100% paid health insurance for employees with 90% coverage for dependents
- Annual lifestyle wallet for personal wellness, learning and development, and more!
- Lifetime maximum benefit for family forming and fertility benefits
- Dedicated mental health support for employees and eligible dependents
- Generous time away including company holidays, paid time off, sick time, parental leave, and more
- Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
