Product Marketing Manager

NETGEAR-posted 12 days ago
San Jose, CA
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NETGEAR is seeking a Product Marketing Manager to join our Home Networking team to lead the market strategy for our consumer devices portfolio including Orbi mesh systems, Nighthawk routers, and accessory products. This role requires an analytical, consumer-minded, flexible-thinking individual who thrives in cross-functional environments. You will partner with teams across Marketing, Product Management, Engineering, Sales, Channel, Design & Creative, and other teams across the organization to deliver data-driven, consumer-focused positioning, messaging, and GTM strategies. This role will play a crucial role in shaping Home Networking products’ market perception, accelerating adoption, driving business goals, and ultimately contributing to the overall growth and success of NETGEAR. This is a hybrid role, onsite 3 days a week in our San Jose HQ.

  • Work collaboratively with Brand team and other key stakeholders to redefine brand positioning for Orbi and Nighthawk brands.
  • Define and refine unique value propositions, messaging, and positioning to differentiate Nighthawk and Orbi consumer products in the market.
  • Translate complex technical capabilities into compelling, customer-focused narratives that align with company strategy and long-term growth goals.
  • Develop comprehensive GTM strategies for new product launches and major updates, setting clear objectives, target segments, and success metrics.
  • Align sales, demand generation, and product teams to ensure go-to-market plans drive revenue targets and market penetration.
  • Execute ongoing customer and market research, synthesizing insights to influence and guide product development, positioning, roadmap and marketing decisions.
  • Utilize data and insights analysis to craft informed decisions that influence our product roadmap and measure performance.
  • Serve as the 'voice of the customer' within NETGEAR, ensuring product and marketing directions address real user needs.
  • Support retail and partner enablement through the development of best-in-class sales tools and training guides and educational materials.
  • Train and enable internal and channel teams to articulate NETGEAR’s unique value and win in competitive situations.
  • Champion progress against established business metrics, driving workstreams and teams to meet deadlines and surfacing barriers to find and address solutions.
  • Lead and influence cross-disciplinary teams through complex product and launch cycles, driving alignment, clarity and momentum toward maximum market impact.
  • Develop and manage high-impact marketing assets for campaigns, product launches, events, and analyst engagements.
  • Position NETGEAR and its products as trusted industry leaders through thought leadership content, public representation, and category innovation.
  • Define, track, and report on success metrics for product marketing initiatives, including pipeline impact, product adoption, and customer satisfaction & retention.
  • Establish feedback loops and apply insights to iteratively refine GTM strategies, campaigns, and messaging.
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 7-10 years of experience in Product Marketing or closely related roles, ideally within consumer electronics or adjacent consumer technology categories.
  • Proven success launching consumer products and driving growth through end-to-end GTM strategy and execution.
  • Depth in consumer research and the ability to translate insights into product requirements and compelling stories.
  • Skilled at turning complex features into simple, benefit-led narratives for consumers.
  • Highly collaborative, organized, and proactive; strong record leading cross-functional teams at pace.
  • Excellent written and verbal communication skills; adept at tailoring messaging and narratives to diverse consumer audiences across channels.
  • Collaborative and adaptable, with a track record of working cross-functionally in fast-paced, competitive environments.
  • Familiarity with packaging processes and operations, including shaping product claims, packaging narratives, and on-box messaging.
  • Experience with retail/POS marketing, e-commerce merchandising, and channel enablement.
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