Product Marketing Manager

About the position

The Product Marketing Manager role leads and executes go-to-market strategies for connected product launches that will deliver on business objectives and grow market share. This includes planning and managing communication and content creation initiatives, developing and executing with cross-functional teams and outside agency partners, identifying project scope, creating timelines, providing status updates, and budget management. The ideal candidate will effectively manage these initiatives to influence and drive the consumer & end user path to purchase.

Responsibilities

• Develop and implement impactful, integrated product launch communications and content for Moen's Smart Water Network product portfolio.
• Drive go-to-market planning and serve as the project lead and steward for all content development and execution.
• Leverage the FBIN in-house creative team or outside agency partners for project development and execution.
• Communicate and manage multiple project timetables, meeting deadlines and budget parameters and obtaining approvals.
• Develop and maintain a deep understanding of the Smart Water Network product portfolio, target markets, customer personas, competitive landscape, value proposition, and key features.
• Partner with established COE (Center of Excellence) commercialization, product management, channel management, brand development, digital and creative teams to create product tools, resources, and content.
• Manage the execution of product marketing strategies, plans, and investments with internal and external teams and agency partners.
• Be the main point of contact for marketing content development, production, and execution as defined in the commercialization strategy.
• Facilitate creative content and graphics development with internal and external creative teams and agencies.
• Execute packaging artwork to support product launch requirements.
• Collaborate with Brand Development team to implement brand strategy throughout all content deliverables.
• Support the Security and Connected Products business unit brand & commercialization teams through cross-functional collaboration and best practice sharing.

Requirements

• Bachelor's degree in marketing, Business, or related field
• Minimum of 5 years of business experience in Marketing or Communications
• Required experience managing project teams and developing strategic communication or product commercialization plans.
• Required experience working with advertising and creative agencies, PR professionals, and other external resources.
• Omnichannel marketing experience; experience with consumer/durable goods industry in a home improvement or mass channel preferred.
• Experience marketing connected/smart products strongly preferred.
• Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects.
• Must be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams.
• Adaptability and flexibility to meet changing priorities and deadlines.
• Proficiency with Microsoft Office Suite.
• Minimal travel required primarily for agency meetings, occasional store visits, customer meetings and shows.