Product Marketing Manager

About the position

Develops and coordinates marketing strategies for assigned product lines. Monitors markets for emerging trends to identify opportunities and/or challenges. The position works closely with Sales and Operations organizations to effect client acquisition and retention goals.

Responsibilities

• Plans, develops, and implements marketing activities, including identification of market opportunities, strategies and goals for assigned product lines, to develop marketing plans that properly position Paychex and its products in the marketplace.
• Proposes and conducts market research to gain critical insight into the trends within markets.
• Directs marketing communication to execute marketing plans and position Paychex and its products in the most advantageous way.
• This includes managing web content, printed materials, and electronic sales presentations.
• Coordinates plans with Sales, Operations, Product Management, and Product Development to launch new services to our clients, prospects, and employees.
• Presents plans to Senior Management to build consensus on strategic goals.
• Recommends and implements Marketing Communications strategies to ensure adherence to Paychex brand standards.
• Monitors competitive environment and adjusts plans to meet future opportunities.
• Develops and implements marketing plans to support client acquisition, retention, and revenue goals to measure return on marketing programs.
• Recommends and oversees market research as warranted.

Requirements

• Bachelor's Degree in Business Administration (Marketing concentration) - Preferred
• 5 years of experience in Business experience

Benefits

• Over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• Paid time off to company holidays, culture days, and comprehensive work-life balance programs.
• Award-winning training and development programs empowering ongoing learning opportunities.
• Company culture reflects the diversity of employees, encouraging individual voices.
• Paid time off for volunteerism and promotion of company-wide and local initiatives.