About the position
Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who they are and their network's strength vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals and how jobs and career decisions are made. Eightfold offers the industry's first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a diverse workforce, enabling individuals to transform their careers. To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B from leading investors to further our mission of finding the right career for everyone in the world. If you are passionate about solving one of the most fundamental challenges of our society - employment, working on hard business problems, and being part of an amazing growth story - Eightfold is the place to be!
Responsibilities
- Drive the creation of sales enablement materials, including presentations, and sales collateral, to support the sales team in their efforts.
- Plan, coordinate, and execute key marketing activities related to product releases, including internal and external communications, training materials, and launch assets.
- Develop clear and compelling communications regarding the product roadmap for internal teams, customers, and prospects.
- Collaborate with the demand generation team to develop integrated marketing campaigns that drive awareness, engagement, and demand for eightfold.ai products.
- Participate in the creation and delivery of webinars, external presentations, roundtables, and public events.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Develop customer personas and use cases to inform product messaging, targeting, and positioning.
- Track and measure the effectiveness of product marketing initiatives and iterate based on insights and data.
- Help lead and support functional marketing initiatives such as industry events, internal training and kick-offs, and additional initiatives.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in product marketing, preferably in the (SaaS) or HR technology industry.
- Proven track record of developing and executing successful go-to-market strategies for B2B products.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable recommendations.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling.
- Experience working cross-functionally with product management, sales, and marketing teams.
- Self-starter with the ability to thrive in a fast-paced, dynamic environment.
Benefits
- Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status.
- Base salary range Zone A: $130,000-$145,000, with potential for bonuses or commissions and equity awards.
