About the position
Wealth Access is seeking an enthusiastic and proactive Product Marketing Manager to help drive the go-to-market success of our offering and lead our biggest project of the year, launching our new platform UI. In this role, you’ll work closely with product, engineering, client success, sales, and marketing teams to ensure our products are positioned effectively in the market, resonate with target audiences, and contribute to achieving business objectives. This role is perfect for someone with 3-5 years of experience who enjoys working on a tactical level, executing strategies, and collaborating cross-functionally to support product launches, customer education, and ongoing market analysis. You’ll help develop product positioning, create sales materials, and support product adoption efforts as Wealth Access continues to grow in a new and dynamic market.
Responsibilities
- Conduct research to understand target audience needs, industry trends, and competitor positioning.
- Analyze customer feedback and market conditions to inform product strategies.
- Develop and refine product positioning and messaging to effectively communicate the product's value.
- Craft clear and compelling messaging tailored to various personas and market segments.
- Assist in creating and executing go-to-market plans for product launches.
- Develop marketing campaigns, messaging frameworks, and collateral to support product launches.
- Create sales collateral, presentations, and competitive intelligence to support the sales team.
- Maintain and update a knowledge base to equip the sales team with necessary resources for customer interactions.
- Develop and deliver educational content and resources to help customers understand product value.
- Organize training sessions and support materials to ensure successful onboarding and product adoption.
- Collect and analyze customer feedback to inform product improvements and messaging.
- Work closely with product teams to ensure product updates align with customer needs.
- Track and analyze the performance of marketing initiatives and campaigns.
- Use data and insights to optimize strategies and improve product marketing efforts.
- Collaborate with product, marketing, and sales teams to align on messaging, positioning, and product initiatives.
- Ensure smooth communication across departments and help maintain alignment on key objectives.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3-5 years of product marketing or related experience, ideally in B2B SaaS or tech industries.
- Strong communication skills with the ability to create clear, concise, and compelling messaging.
- Experience creating sales enablement materials, including presentations, case studies, and competitive analysis.
- Ability to conduct research and analyze market trends, customer needs, and competitor offerings.
- Detail-oriented with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- A proactive, collaborative mindset with the ability to work across teams to achieve shared goals.
Benefits
- Competitive salary
- Benefits
- Opportunities to grow your career
