Product Marketing Specialist, Programmatic Channels

StackAdapt

5h•$64,000 - $76,000•Remote

About The Position

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. We are looking for a Product Marketing Specialist to support inventory and channel go-to-market and collateral creation initiatives. You will define and execute strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in inventory and channels. In this role you will report to a Senior Product Marketing Manager. StackAdapt is a remote-first company. We are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.

Requirements

2-5+ Years in Product Marketing
Experience in product marketing and content creation, ideally in adtech, martech, SaaS, or data driven products.
Solid understanding of programmatic buying, audience targeting, measurement, and how advertisers use digital channels across the funnel.
Entrepreneurial Mindset
Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth.
Analytical and Strategic Thinking
Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions.
Collaboration Skills
Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus.
Communication Skills
Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients.
Experience Using Tools: Experience with tools including Slack, Highspot, Pendo, Asana, and Hubspot.

Nice To Haves

Experience supporting specialized teams such as political or public sector is a plus.

Responsibilities

Own the go-to-market strategy for our audio and in-game channels.
Develop clear and differentiated positioning and messaging for StackAdapt's solutions for key channels and inventory partners.
Lead market research and competitive analysis for the channels and identify opportunities, risks, and whitespace to refine StackAdapt's offering and narrative.
Plan and execute launches and enhancements that are specific to channel and inventory needs, from campaign tools and workflows to measurement, compliance, and data partners.
Work closely with product, Inventory, Sales, Sales Enablement, Content, and Demand Generation to ensure tight alignment on strategy and priorities, including strong partnership with Inventory and sales teams.

Benefits

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!