About the position
Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. The Caterpillar Oil & Gas and Marine Division has an exciting opportunity for a Product Marketing Specialist located in Houston, Texas. As a member of the Global Marketing Communications team, the Product Marketing Specialist supports the introduction and maintenance of product-focused marketing materials by collaborating with product managers, engineers and commercial and sales teams to ensure our products’ features and benefits messages are clearly communicated to the target audiences. This role is the key liaison between product development and the marketing department in the development of a variety of sales support and marketing materials for new and existing products and services. You will play a key role in collaboration with the marketing campaign team to deliver product content across a range of marketing channels to meet new product go-to-market strategy goals.
Responsibilities
- Create educational and product marketing content across platforms, ensuring clear, consistent communication of product value and features to internal, external and dealer audiences.
- Partner with key stakeholders and agencies to plan and execute both the development of new and the maintenance of existing materials including spec sheets, brochures, dealer selling guides, webpages and related product-focused content.
- Perform market and competitive research to inform strategy.
- Lead marketing content efforts across channels.
- Manage photography and video production and manage these assets through marketing distribution systems.
- Oversee marketing budgets to meet product marketing strategies.
Requirements
- Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
- Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in business decisions and ability to leverage that information in creating customized solutions.
- Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
- Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers.
Nice-to-haves
- Bachelor’s degree in marketing, communications, a related field or equivalent working experience.
- 3-5 years marketing, communications or related experience ideally in a product marketing focused role.
- Ability to simplify information for communication with different audiences using a variety of channels.
- Strong project and prioritization management, collaboration and creative skills.
- Experience working and communicating with all levels of an organization.
- Background in the oil, gas and/or marine industries is desirable and will enhance success in this role.
Benefits
- Medical, dental, and vision benefits
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)
- 401(k) savings plans
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSAs)
- Health Lifestyle Programs
- Employee Assistance Program
- Voluntary Benefits and Employee Discounts
- Career Development
- Incentive bonus
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
