About the position
We are seeking a highly motivated and results-driven Product Marketing Specialist to join our dynamic Platform Marketing Team. This individual will play a key role in the development and execution of marketing content for our product offerings, ensuring they meet the needs of the target audience, generate demand, and drive product adoption. The Product Marketing Specialist will collaborate closely with product management, global sales, creative, channel and direct-to-consumer marketing teams to deliver content that resonates with customers. The ideal candidate will have strong project management skills, passion for understanding consumer needs and translating them into effective marketing content and messaging that drive business growth.
Responsibilities
- Support the end-to-end development of content and messaging for Product Detail Pages (PDP) for cricut.com, and retail partner sites.
- Develop project timelines, align stakeholders, and ensure on-time delivery of marketing assets.
- Work closely with creative teams and external agencies, effectively translating product features and benefits into creative executions.
- Optimize workflows to improve efficiency, ensuring clear communication between and across internal teams.
- Partner with channel marketing and direct-to-consumer (DTC) teams to regularly track on-page performance and sales.
- Deliver effective, accurate and consistent online product content.
- Partner with channel marketing, direct-to-consumer and international teams to improve existing Product Detail Pages performing below expectations.
- Partner with Site Optimization Manager to develop and implement content for A/B and multivariate testing strategies that align with business objectives.
- Monitor competitors' online content strategies to inform and establish content baselines across product categories.
- Manage multiple projects, manage workload and meet deadlines.
Requirements
- 3+ years of product marketing experience.
- Strong project and process management skills with ability to juggle multiple projects at one time and self-prioritize workload.
- Extremely detail-oriented with a high degree of organization and ability to execute flawlessly.
- Excel, Airtable and Google Analytics proficiency.
- Self-motivation, strong work ethic, and a passion for being hands-on in their work.
- Humble, hungry, and has a bias for action.
- Retail or consumer goods experience preferred.
- Amazon marketing and merchandising experience a bonus.
Benefits
- Competitive Medical, Dental, and Vision coverage.
- 401(k) match.
- Generous PTO.
- Yearly lifestyle stipend to support wellness and passions.
- Exclusive employee discounts.
