About the position
Reporting to the Marketing Director, this position creates and leads the promotion of health insurance products and services for assigned product lines. It creates and executes upon an annual marketing plan and strategy to retain, increase, and engage members with a focus on personalized marketing experiences. This position leads complex work that significantly impacts the achievement of company growth and retention goals in alignment with strategic priorities. It partners with internal business owners to coordinate and assist in the implementation of annual marketing campaigns within appropriate promotional budgets and coordinates marketing efforts related to the promotion of products and services to ensure successful campaign implementation and outcomes. This position coordinates and implements the development of marketing and sales tools that generate leads and effectively promote, educate, and engage audiences. It works closely with graphic designers, copywriters, and the web team to oversee the creation of creative briefs, presentations, direct mail campaigns, web content, and digital campaigns, including email, marketing brochures, and other member communications. Ensures the final products convey the desired message and outcome through appropriate design, content, and medium. Additionally, the Product Marketing Specialist ensures marketing materials meet regulatory, compliance, branding, and legal requirements. The individual in this role will attend product staff and project meetings and have the ability to recognize marketing and communication opportunities and develop strategies to meet objectives.
Responsibilities
- Leads the efforts to develop an annual marketing plan and communication strategy to support goals and approved initiatives.
- Develops marketing and sales materials to support pre-enrollment, enrollment, and onboarding activities.
- Works with the Consumer Insights/Market Intelligence team to understand opportunities for capturing feedback that will inform the annual marketing plan.
- Utilizes resources from multiple Marketing teams to oversee the development and successful launch of prioritized and budgeted client marketing initiatives.
- Uses project tracking software to create project plans for prioritized initiatives to ensure Marketing resources are appropriately allocated.
- Works with the Individual and Small Employer Marketing Director to support annual budget plans and manage approved budgets.
- May mentor other caregivers or interns as appropriate and manage vendors and associated projects and budgets.
Requirements
- Demonstrated experience in product marketing, account management, ad agency, or retail promotion, health insurance or healthcare communications.
- Demonstrated experience managing projects with high complexity.
- Demonstrated excellence in written and verbal communication skills.
- Demonstrated experience in health insurance or healthcare communications or promotion.
- Demonstrated excellence in project management and problem resolution.
- Demonstrated advanced experience working with word processing and other office software, desktop publishing programs, and multi-media presentation tools.
- Experience with digital marketing writing, design, or placement.
- Demonstrated ability to work autonomously.
- Experience with budget management in a business setting.
Nice-to-haves
- Bachelor's degree in communications, English, marketing, public relations, or business obtained through an accredited institution or equivalent relevant work experience.
- Six years of experience in product marketing, account management, ad agency, or retail promotion, health insurance or healthcare communications.
- Four years of experience in managing product marketing and communications projects.
- Experience in managing marketing, communications, or public relations projects.
- Demonstrated excellence in project management and leadership skills.
- Project leadership skills, interpersonal and relationship-building skills, and problem-resolution skills.
Benefits
- Generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness.
