75F-posted 2 days ago
$50,000 - $60,000/Yr
Full-time • Mid Level
Hybrid • Bloomington, MN
Publishing Industries
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Join our team as a Product Marketer and help 75F bring our innovative products to market. As a Product Marketer, you will be responsible for developing and executing go-to-market strategies that drive product adoption, disrupt the BMS market and grow revenue. You will work closely with cross-functional teams, including product management, sales, engineering and customer success, to understand customer needs and market trends, and develop messaging and positioning that resonates with our target audience. You will also be responsible for creating compelling content, such as product demos, case studies, whitepapers and tradeshow content, that showcases the value of our products and drives engagement with the building controls world.

  • Product marketing content development
  • Outline product marketing deployment timelines
  • Craft product storytelling vision and voice
  • Shape product marketing campaigns that target prospective customers
  • Possess a deep and unmatched understanding of our products and technology, conveying the value we deliver in a customer's own language
  • Educate other departments on current product messaging
  • Facilitate sales enablement, including generation of technical sales collateral and product marketing materials, whitepapers and thought leadership pieces, tradeshows and user-friendly guides to real-world integration and use
  • Execute win-loss analysis to improve pricing, messaging, value propositions, and the sales process, developing positioning based on customer and competitive insights and managing competitive audits of pricing and positioning of key players
  • 3+ years of Significant product marketing and development experience
  • Bachelor's Degree or higher in a relevant field
  • HVAC Controls or BMS Domain Experience - preferred
  • Firm grasp of ways to develop strategic product marketing campaigns
  • Strong understanding of all aspects of product marketing across the product lifecycle: Market research and segmentation, targeting and customer insights, positioning and messaging, product management and content strategy, customer success, business intelligence, and sales enablement and support
  • Understanding of CRM Platforms (i.e. HubSpot, Salesforce, or similar), content management systems, and digital marketing tools
  • A highly analytical and data-based approach to customer needs, product adoption and sales processes
  • High degree of empathy for others' perspectives and circumstances
  • Strong communication and collaboration skills in a global setup
  • Based in the Twin Cities metro area and ready to be in our Bloomington HQ with a hybrid work model of 3 days in office
  • Pay range: $50K - $60K, based on experience level
  • Full range of medical plans
  • 401K savings plan
  • Generous PTO
  • Being a part of one of the world's leading Climate Tech companies & working with a team of 200 passionate disruptors
  • Free on-site gym
  • Free company lunches and training
  • Fully stocked break room
  • Flexibility of both unlimited vacation and Work from Home Wednesdays
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