Product Owner, Audience Platforms

IQVIA • Durham, NC

1d • $87,000 - $217,600

About The Position

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. The Audience Platform Team is a critical component of our Media OS Product Organization at IQVIA Digital. In this role, Product Owners collaborate with engineers, client services, and sales teams to design and deliver target audience building capabilities for healthcare marketers. This position will support the roadmap to build and enhance core data ingestion, maintenance and integration pipelines, and data schemas that power the Audience Builder tool within the Media OS. This position offers a unique opportunity to contribute to the development of a standalone SaaS product, while also leading data integration with internal and third-party marketing services. As part of a dynamic and rapidly growing team managing a portfolio that drives nine-figure marketing investments, you will play a key role in shaping the future of healthcare marketing technology.

Requirements

• 3-5 years of experience in product ownership, with a focus on ad tech or healthcare data or software preferred.
• Familiarity with healthcare data and/or marketing ecosystem
• Experience with data analysis tools, product management tools, Agile methodology.
• Strong ability to translate business needs into detailed product requirements for engineering teams.
• Excellent communication and collaboration skills across technical and non-technical stakeholders.

Nice To Haves

• Familiarity with any ad tech tools, programmatic buying platforms, and media analytics are not needed but is beneficial.

Responsibilities

• Owns and drives the vision and roadmap for software platform supporting healthcare marketers, ensuring alignment with business goals and growth opportunities.
• Supports product strategy by staying current with healthcare marketing trends, compliance regulations, and understanding evolving customer needs in healthcare marketing
• Monitors key success metrics and performs data-driven analysis to derive actionable insights, ensuring the audience building functionality drives value for users and aligns with Media OS team objectives.
• Translates high-level product roadmap features into detailed requirements, including user stories, workflows, and acceptance criteria specifically tailored for marketing operations in healthcare.
• Collaborates closely with engineering, marketing, sales, and other key stakeholders to ensure timely and high-quality execution of software development projects
• Acts as a product expert, providing creative ad-hoc solutions for unique use cases in the healthcare marketing space and facilitating support for troubleshooting user issues.
• Monitors and evaluates product progress, gathering internal and external feedback to make recommendations for continuous improvement, particularly for campaign creation, media channel integrations, and related features.
• Works with cross-functional teams to mitigate risks and resolve blockers, ensuring successful completion of sprint and release goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed