This function is accountable to drive operational platform management across products and their related ecosystems. Operates in an agile operating model delivering agility at scale, innovation, operational efficiency, and regulatory compliance. Partners closely with customers (internal and external), the business line(s) and Agile teams to drive the evolution of the assigned product(s). Maintains and refines product backlog. Creates user stories and acceptance criteria and prioritizes all stories to ensure work focuses on those with maximum business value that align with product strategy. Acts as primary liaison between the business and Agile teams, ensuring the teams understand vision for the products. Works closely in a hands-on style with development team including addressing daily prioritization needs, providing real-time feedback and answering questions on an ongoing basis. Works with Product Management to set release dates, determine when sufficient value has been delivered to release to market, understand tradeoffs between schedule, scope and budget and communicates this information to the organization. Employs product management practices and tactics including customer research, data and analytics, and market research.