Product Strategy Intern

Northwest Bank • Columbus, OH

3d

About The Position

The Product Strategy Intern will play a key role in supporting Northwest Bank’s student-focused product strategy. This role is ideal for a student who is passionate about financial services, customer experience, and human-centered product development. The intern will help shape go-to-market plans, gather and analyze student user insights, support the development of user personas, and contribute to a product roadmap designed to meet the evolving financial needs of students. Working closely with product leaders, marketing, and commercial strategy teams, the intern will ensure that student voices are represented throughout the product lifecycle and that Northwest Bank’s solutions align with user expectations, competitive trends, and institutional goals. The experience will allow for real product experience with the support, backing, and knowledge of Northwest’s product team.

Requirements

• Currently pursuing a bachelor’s degree in Business, Marketing, Product Management, Human‑Centered Design, Finance, Data Analytics, Liberal Arts or a related field.
• Strong interest in product strategy, customer experience, or innovation within financial services.
• Excellent communication skills, both written and verbal.
• Ability to synthesize information and present insights clearly and concisely.
• Comfortable working with ambiguity and exploring creative, user‑centered solutions.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)

Nice To Haves

• exposure to research or design tools is a plus.

Responsibilities

• Help develop and refine student personas using qualitative and quantitative data.
• Synthesize insights to highlight unmet needs, pain points, and opportunities for differentiation.
• Ensure student perspectives are consistently represented in product decisions and experience design, supporting creation and updates to customer journey maps to identify friction points and opportunities.
• Assist in developing go-to-market strategies and launch plans for student banking products.
• Collaborate with marketing to refine messaging, channels, and outreach tactics.
• Contribute to the development and maintenance of a student product roadmap that aligns with business goals and customer insights.
• Help evaluate new product ideas, feature enhancements, and experience improvements.
• Participate in cross-functional discussions around prioritization, business case inputs, and success metrics.

Benefits

• Opportunities to contribute to meaningful projects and product experiences that support students.
• Exposure to the regulatory environment of the banking industry.
• Hands-on experience with multiple areas of product design.
• Mentorship from experienced product professionals.
• Networking and potential for future employment.

What This Job Offers

• Career Level: Intern