Product Strategy Manager, Installed Sound

Keenfinity•Burnsville, MN

4h•$115,000 - $130,000

About The Position

The Product Strategy Manager drives the commercial success of the Electro-Voice & Dynacord product portfolio. This critical role serves as the nexus between Product Management, Sales Leadership, and Supply Chain/Operations. This role will be responsible for optimizing current portfolio performance, defining clear go-to-market strategies, and ensuring flawless commercial execution.

Requirements

Bachelors degree or equivalent required Business Admin, Marketing, advanced degree preferred.
2-5 years’ experience in similar function.
Experience in collaborative, cross-functional leadership.
Product marketing, market development, product management or sales experience in a similar or related industry.
B2B technology experience preferred.
Up to 25% travel to NA and EMEA.
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.

Responsibilities

Optimize Commercial Performance: Analyze product portfolio performance, pricing structures, and inventory levels to identify strategic opportunities for near-term and mid-term sales growth and margin optimization. Influence and drive regional leadership to execute targeted actions based on these insights.
Align Product Strategy with Market Demand: Collaborate closely with Product Management to ensure the product roadmap, lifecycle planning, and inventory health align dynamically with emerging customer demand trends.
Drive Operational Efficiency & Revenue Velocity: Lead cross-functional initiatives to strategically minimize excess and obsolete product exposure while simultaneously accelerating revenue cycles.
Orchestrate Commercial Readiness: Own the end-to-end commercialization phase for new products, ensuring a seamless and comprehensive handoff from the Product Management development phase to regional sales execution teams.
Establish GTM Frameworks: Define, implement, and manage a robust product handoff framework that clarifies ownership transitions between Product Management and Sales, guiding products efficiently from concept through successful market launch.
Lead Launch Alignment: Facilitate and lead go-to-market readiness reviews with Regional Sales Directors to secure commercial alignment and confirm launch preparedness across all territories.
Develop High-Impact Sales Tools: Create and maintain best-in-class sales enablement content, including dynamic pitch decks, comprehensive ROI models, competitive analysis battlecards, and actionable playbooks.
Elevate Sales Effectiveness: Design and deliver targeted training programs and workshops to enhance global product knowledge, technical understanding, and overall sales effectiveness.
Serve as Regional Subject Matter Expert (SME): Act as the primary internal expert, translating complex technical capabilities into clear, compelling customer use cases.
Craft Value-Based Narratives: Translate detailed product feature sets into powerful, value-based selling narratives and stories tailored specifically to regional market priorities and buyer personas.
Drive Regional Synergy: Facilitate and promote best-practice sharing across all regions and provide strategic support for key account planning initiatives.