Product Trade Marketing Senior Associate

JPMorgan Chase & Co. • New York, NY

4h

About The Position

The Product Trade Marketing Senior Associate within the Customer Lifecycle Team
will partner with the Product Trade Marketing VP to drive and execute marketing
programs focused on credit card product trades, including upgrades and
downgrades for existing customers. The Lifecycle Marketing team is part of
Customer Marketing, within the Marketing Growth and Innovation organization of
Card Services—a key business within Chase’s Consumer & Community Banking group.
The team is responsible for strategies and marketing for existing consumer
credit card customers, including Early Month on Book (EMOB), Low Tenure,
Retention, and Product Trade (Upgrade/Downgrade) activities.

This position will play a pivotal role in guiding customers through product
transitions, ensuring a seamless experience during upgrades or downgrades, and
maximizing customer satisfaction and retention. The strategic role will design
and implement marketing programs across channels (email, site, in-app, etc.) and
operationalize segmentation to engage customers considering or undergoing
product trades. The candidate must collaborate closely with product, Card Member
Service, and cross-functional teams across the Card organization.

As the Senior Associate of Product Trade Marketing on the Customer Lifecycle
Marketing team, you will drive and execute marketing strategies to engage
customers considering or completing credit card product upgrades or downgrades,
partnering internally and externally to bring these strategies to life.

Requirements

• Bachelor’s Degree required; MBA preferred
• 4+ years direct marketing experience, with specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies desired
• Experience working with multiple internal and external partners
• Strong oral, written communication, and presentation skills
• Logical, analytical thinker; identifies clear objectives, leverages data to execute strategies, and advanced understanding of success metrics 
• Strong ability to influence and gain buy-in across teams
• Effective at prioritizing and managing multiple complex initiatives concurrently
• Results-oriented self-starter with strong problem-solving skills
• Promote a strong control environment, adhere to risk/control procedures and process exceptions, while maintaining a customer-first mindset
• Thrive in a fast-paced, results-driven, highly dynamic environment

Nice To Haves

• MBA preferred
• specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies desired

Responsibilities

• Drive and execute product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partners
• Manage and execute segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product trades
• Manage reporting for product trade campaigns and overall engagement metrics at the portfolio and aggregate level
• Collaborate with internal and external partners on product trade strategies, synthesizing results and driving new tactics to improve upgrade/downgrade experiences
• Enhance existing product trade marketing campaigns and develop new strategies for specific customer segments
• Communicate effectively and confidently with stakeholders, leading through strong collaboration and influence

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level