URBN Program Manager, Personalization

Urban Outfitters•Philadelphia, PA

58d

About The Position

URBN is seeking a Program Manager, Personalization who will help to drive innovation and sales across the URBN portfolio (Urban Outfitters, Free People, Anthropologie, Nuuly, & Terrain) through the development, execution, and measurement of Personalization programs across Web, App, and CRM. The role acts as a key conduit between URBN Brand teams, central Digital and Technology teams, and Personalization platform vendors. The role will help to guide a variety of Personalization project requirements, vendor delivery, and brand strategies. The right candidate will have several years of experience with Personalization campaigns, including algorithmic approaches, audience and content strategies, and affinity and behavioral targeting. Collaboration, strong attention to detail, and data and analytics are an integral part of this position.

Requirements

3-5 years of experience with Personalization approaches, including real-time Trigger campaigns, Onsite Content, and Product Recommendations
Rich experience with applying Personalization strategies across Web, App, Email, Push, and SMS
Rich experience with audience segmentation, including via Customer affinities, behaviors, and attributes, including via both 1 st and 3 rd party data sources
Proficiency with a variety of algorithmic approaches to Personalization
Ability to manage execution of A/B/n tests of personalization campaigns and understand results
Ability to analyze campaigns and draw findings from analysis to impact strategy
Proactive and collaborative spirit
Hugely detail oriented
Excellent communication skills
Agile in a fast-paced business environment with constant change

Nice To Haves

eCommerce experience strongly preferred
Dynamic Yield and/or Bluecore experience a plus

Responsibilities

Manage global Personalization initiatives across URBN Brands and global markets to implement dynamic Personalized experiences across Web, App, and outbound CRM channels
Utilize Personalization and analytics platforms to help Brands identify new opportunities, optimize campaigns, design and setup AB tests, troubleshoot bugs, and measure performance
Build and maintain cross-functional relationships across Marketing, Analytics, Product/UX, Engineering, and Web Production teams
Develop and utilize strong understanding of Customer journeys, segmentation, and attributes
Translate how Personalization algorithms translate to Customer experiences and strategize with Brands on how and when to use them across channels
Collaborate with internal stakeholders and external vendors to build strategic and tactical roadmaps based on clear Demand driving priorities and see ideas through to delivery and optimization
Regularly audit Personalization efforts for new insights and shared learnings across the Brands

Benefits

URBN offers comprehensive Perks & Benefits to employees.
Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
For additional information visit www.urbn.com/work-with-us/benefits

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