Programmatic Associate Director (Enterprise)

Jump 450 Media

1d•$70,000 - $100,000•Remote

About The Position

Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth. This includes initial planning, execution, monitoring, optimization, analysis and reporting. This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.

Requirements

Bachelor's degree in Marketing or related major required.
3+ years of performance marketing experience in programmatic is required.
Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home
Highly knowledgeable with top programmatic ad platforms, automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools.
Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
Experience in maintaining and growing large spending accounts with significant optimizations and budgets
Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
Ability to work in a fast-paced environment while managing time effectively

Nice To Haves

The Trade Desk and DV360 experience preferred

Responsibilities

Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future
Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
Communicate with clients on all elements of the campaign, including planning, performance, and project status
Prepare reports and present results to clients and management in a way that secures alignment and recommends action
Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
Build effective relationships with clients
Gather data on consumer, competitor, and market conditions