Programmatic Strategist

GoodApple•New York, NY

About The Position

Do you want to be part of a growing team that was on Crain's Best Places to Work for 9 years in a row? Good Apple is an independent agency driving an average +30% efficiency while making lives 100% easier. Built on the belief that big agency bureaucracy isn't necessary to drive scalable results, Good Apple operates as that group of friends you love to collaborate with whether you are an employee, agency, publisher, or client partner. As an Apple, you have a unique opportunity to truly create the destiny and pathway that fuels you each day and drives you to deliver the best results for yourself as well as your clients. The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance against client goals, plays a key role in the creation of innovative media plans, and evaluates existing and emerging supplier partners.

Requirements

1-2 years media planning experience
Bachelor's degree with 3.0 or higher GPA or equivalent work experience
Expertise in Programmatic planning and optimization, with recent hands-on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, etc.
Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and makegoods
Ability to represent programmatic team during weekly reporting and status calls with clients
Cultivation of strong technical and problem solving skills, including industry-leading expertise in DSPs such as Trade Desk, Google DV360, PulsePoint, and more.
Ability to coach and mentor junior team members
Creation of insights that tell a clear and comprehensive story
Interest in building vertical (e.g. pharma, eComm, Retail, B2B) expertise
Supporting Senior Strategist and Supervisor roles with New Business Pitches
Being informed and engaged in current events and trends that affect programmatic & media, sharing with the programmatic team and continuously asking questions.

Responsibilities

Ownership of programmatic campaigns for assigned accounts, including updating media planning tools; interacting with self service and co-managed partners; managing campaigns in DSPs such as Trade Desk, Google DV360, PulsePoint; continuously monitoring and optimizing campaigns; performing post-buy analyses and recommendations.
Research, strategy, planning, and presentation of innovative Programmatic plans
Active monitoring of campaigns and ongoing optimization to improve campaign delivery and performance
Media authorization, supplier partner interaction, and reconciliation
Passion for mentoring junior staff on campaign execution
Liaising with creative agencies and production teams to manage deliverables
Crafting post campaign insights, reports, and presentations
Developing and fostering strong relationships with supplier partners and clients
Staying apprised of industry standards, new media programs/trends, and competitive landscape
Playing an active role in team-level goals, including custom audience creation, AI and custom algorithms, post-cookie future, and more.