Property Activation – Pre-Leasing Performance Manager

Hillpointe•Winter Park, FL

About The Position

WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution. Built on its long and proven track record of real estate development, the firm’s investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success. Property Activation – Pre-Leasing Performance Manager Role Summary Responsible for driving and managing pre-leasing performance for new communities prior to opening, ensuring demand, pricing alignment, and coordinated move-ins are established before first occupancy.

Requirements

Bachelor’s degree in Real Estate, Business, Marketing, Analytics, Finance, or a related field (or equivalent experience)
Experience in pre-leasing, lease-up strategy, property launches, revenue management, marketing analytics, or multifamily operations
Proven experience managing multiple properties or projects simultaneously
Strong analytical skills with the ability to interpret leasing data, pacing, and performance trends
Demonstrated ability to drive pre-leasing performance prior to opening, not just support execution
Experience coordinating across Marketing, Leasing, Centralized Leasing/Call Centers, and Operations
Strong communication skills with the ability to present insights and recommendations to leadership
Highly organized, self-directed, and comfortable working in a fast-paced, evolving environment
Advanced proficiency in Excel or Google Sheets (data analysis, reporting, pacing models)
Experience using CRM, leasing, or property management systems (Entrata, Yardi, Funnel, or similar preferred)
Comfortable analyzing data across multiple platforms and synthesizing insights
Strong presentation skills (PowerPoint or equivalent)
Performance-driven and results-oriented
Comfortable making recommendations based on data
Proactive problem-solver with a bias toward action
Collaborative and able to work cross-functionally
Detail-oriented with strong follow-through
Willingness to travel periodically for site visits, tours, or key pre-opening events
Must be able to move throughout model units, active construction areas, lease‑up communities, and property grounds; includes walking, standing, and climbing stairs for extended periods.
Ability to lift and carry up to 25 pounds, including marketing materials, signage, promotional items, and event setup equipment.
Regular use of hands and fingers for computer work, preparing materials, using mobile devices, and handling documents.
Must be able to read digital screens, reports, floor plans, and marketing collateral; must be able to communicate clearly in person, over the phone, and through virtual platforms.
Must be able to travel locally between properties, markets, and meetings as needed; occasional regional travel may be required.

Nice To Haves

Experience with new construction lease-ups or ground-up developments
Familiarity with revenue management concepts, pricing strategy, market studies, and competitive shopping
Experience working with centralized leasing models, application processing teams, or shared services
Background in digital marketing performance analysis (ILS, websites, lead sources, conversion tracking)
Experience building or maintaining dashboards and performance reports
Ability to influence outcomes without direct authority
Experience developing and documenting SOPs and standardized workflows

Responsibilities

Own pre-leasing performance across multiple properties prior to opening
Track and analyze leasing velocity, lead flow, applications, approvals, deposits, and pacing
Coordinate hard-hat tours and early-access leasing programs
Lead virtual video tours in partnership with the Central Call Center
Coordinate with Centralized Leasing and Application Teams to monitor conversion and resolve bottlenecks
Partner with Marketing on digital campaigns, websites, ILS listings, and lead optimization
Plan and execute outreach initiatives and pre-opening events
Coordinate with the Revenue team on pricing strategy, market studies, and competitive shopping
Analyze market data and recommend pricing or strategy adjustments
Coordinate pre-opening move-in schedules with Operations and Construction
Develop and refine pre-leasing SOPs and standardized workflows
Build dashboards and reports to present insights and recommendations to leadership