Provider Relations Manager

Hospice of the Western Reserve•Cleveland, OH

About The Position

Hospice of The Western Reserve operates in celebration of the individual worth of each life, we strive to relieve suffering, enhance comfort, promote quality of life, foster choice in end-of-life care and support effective grieving. Coordinates comprehensive continuum of outreach services to professionals and community. Facilitates appropriate referrals to help grow census, increase length of stay and enhance the quality of care via effective communications with referrers. Assures that marketing programs and activities are appropriately integrated into the strategic marketing plan.

Requirements

Graduation from an accredited college or university, with the possession of a bachelor’s degree in business or public administration preferred. Considerable experience in marketing and sales management, preferably in healthcare, and demonstrated experience in successfully developing effective referral resources in the community; or any combination of education and experience that provides the knowledge, skills and abilities listed below.
Considerable knowledge of and experience in marketing and community relations.
Knowledge in the design and execution of marketing, and community relations programs and activities.
Ability to plan, organize and direct a variety of marketing, outreach and community-relations programs and activities within the strategic goals of the organization.
Ability to represent effectively the agency in the community and on a state and national level.
Ability to communicate effectively, orally and in writing.
Ability to establish effective working relationships with others.
Ability to work independently and within a team
Ability to maintain accurate and confidential records.
Ability to have and maintain a valid driver's license, good driving record and auto accident insurance at a level acceptable to HWR and/or HWR’s insurer.
Skill with Microsoft Office and other database software.
Compliance to Annual Flu Shot Policy or ability to provide exemption documentation
Provide an active auto insurance policy as a licensed driver in the State of Ohio with the proper level of coverage as directed
Provide an active driver’s license
Ability to provide proof of eligibility to work in the United States.
High level of integrity, ethics and professionalism.

Responsibilities

Provides input and collaborates with the Director of Provider Relations to develop and implement the strategic marketing plan; establishes plan goals and measurable objectives that directly impact census; develops action plans for underserved or unserved populations that could benefit from hospice care and Navigator services; evaluates plans and outreach programs and activities on an ongoing basis.
Creates effective, ongoing relationships with various professional referring sources and community agencies, including physicians and their nursing staffs, discharge planners in hospitals, managed care organizations, social services and nursing administration, staff of alternative homes, home health agencies, HMO contracted groups and other organizations; promotes understanding and increased utilization of agency services.
Evaluates and monitors referrals, admissions and ALOS history and other related marketing and referral data for all referring sources; assures accurate and timely quantitative documentation of marketing and referral activities; tracks data, and reports on overall effectiveness of outreach in impacting growth.
Represents agency at appropriate community and professional meetings; serves as liaison to groups and community organizations through networking, speaking engagements, health fair participation and committee work; initiates and maintains liaison relationships, contracting, and education with inpatient facilities serving agency patients.
Participates in the Quality Assurance/Utilization Review process on an ongoing basis; provides input to and completes follow-up with professional referral sources on quality concerns, FEHC surveys, and service needs.
Assists in planning, implementing and/or presenting educational programming and events for physicians and other allied health professionals; provides internal education related to effective communication with professional referral source; participates with team members in developing new and/or enhancing existing end-of-life topic presentations for professional communities.
Participates on agency committees; performs additional duties as assigned.