Public Relations Specialist
About The Position
FORONE is a cross-border marketing and growth consultancy helping global companies enter and scale in the U.S. market. We specialize in go-to-market strategy, narrative building, and integrated campaigns across emerging industries including robotics, AI, and consumer tech. Our clients range from early-stage startups to high-growth companies navigating U.S. expansion—from stealth-mode launches to major milestones such as CES. We are looking for a Part-Time PR Specialist / Consultant to lead media strategy and execution across both B2B tech and consumer-facing brands. This role is ideal for someone who understands how to translate complex products into compelling narratives, build strong relationships with media, and drive earned coverage that supports go-to-market goals. You will work closely with our internal strategy team and founders to shape positioning, pitch stories, and secure high-impact media placements.
Requirements
- 5+ years of PR experience in tech and/or consumer media
- Strong relationships with U.S.-based journalists and media outlets
- Proven track record of securing meaningful media coverage
- Experience working with startups or high-growth companies
- Excellent storytelling and writing skills
Nice To Haves
- Experience supporting U.S. market entry for global companies
- Familiarity with founder-led storytelling
- Experience with B2B, robotics, or consumer tech narratives
- Exposure to venture ecosystem and fundraising announcements
- Experience with major industry events such as CES, SXSW, or TechCrunch Disrupt
Responsibilities
- Develop PR strategies aligned with product stage (MVP to launch to scale, growth)
- Craft compelling narratives for emerging tech (AI, robotics, SaaS) and consumer-facing products
- Translate technical concepts into clear, media-friendly story angles
- Build and manage relationships with tech, business, and consumer/lifestyle media
- Pitch and secure coverage across top-tier and niche publications
- Coordinate interviews, embargoes, and media briefings
- Lead PR efforts for product launches, fundraising announcements, and major events (e.g., CES)
- Develop press materials including press releases, media kits, and talking points
- Manage outreach pipeline and follow-ups
- Identify relevant journalists, editors, and creators
- Monitor trends across tech and consumer media landscapes
- Track performance metrics such as coverage quality and message pull-through
- Provide insights and recommendations for optimization
- Work closely with strategy, content, and GTM teams
- Support narrative testing and positioning refinement
- Align PR efforts with broader marketing and growth objectives
Benefits
- Bonus based on performance
- Flexible schedule
- Paid time off
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
