Regional Dealer Services Manager

Air Lift CompanyLansing, MI
9h

About The Position

Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture. JOB DESCRIPTION SUMMARY We are seeking a dynamic and relationship-driven Dealer Services Manager to support and grow our regional dealer network for Air Lift and Air Lift Performance. This role is responsible for educating dealers and professional installers on our products, training new dealer sales and installer staff, strengthening in-store execution, and driving sell-through across assigned territories. The ideal candidate is a self-motivated and highly organized professional that is comfortable on the road, passionate about the automotive industry, and skilled at building long-term business relationships.

Requirements

  • 3+ years of experience in aftermarket automotive parts sales, field management, dealer services, or related role
  • Familiarity with automotive aftermarket distributor and dealer network structures
  • Basic mechanical skills and technical aptitude
  • Experience training and/or presenting to sales and technical audiences
  • Proficiency with CRM systems and Microsoft Office
  • Valid driver’s license and ability to travel regionally in the US and Canada

Nice To Haves

  • Experience calling on professional installers or specialty automotive retailers
  • Strong knowledge of automotive aftermarket products and dealer channels
  • Located within one hour of a major metropolitan airport

Responsibilities

  • Travel throughout assigned regional territory (approx. 75%) to visit dealers, distributors, and professional installers
  • Deliver product education and hands-on training to sales staff and installation teams
  • Conduct in-person and virtual product training sessions
  • Onboard and train new dealer sales personnel
  • Manage point-of-purchase (POP) materials and in-store displays
  • Maintain accurate and timely updates in the company CRM system
  • Develop and execute territory coverage plans
  • Monitor market trends and competitive activity
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