About the position
The Regional Marketing Director is a creative, organized, analytical marketer with the ability to multitask and influence others. Regional Marketing Directors are the boots-on-the-ground in our marketing team - creating and implementing marketing strategies by working directly with communities and regional leadership to provide recommendations - guiding them on customer experience, reputation management, and advertising with the goal of retaining existing residents and driving prospective residents to Camden's apartment communities. This individual will possess a curious mindset with the inclination to analyze performance and market variables in order to recommend and implement appropriate marketing and advertising strategies to help Camden communities meet their budget and performance goals. The ideal candidate will exhibit diligence in identifying trends, as well as interpreting and aggregating qualitative information from the regional, district and community level in order to make informed decisions to guide the tactics for each specific sector. Creativity, exceptional oral and written communication skills, and outside-the-box thinking are a must! This individual acts as a liaison between national marketing, regional leadership, district leadership and community teams; and requires collaboration across various departments.
Responsibilities
- Proactively monitor regional, district and community Key Performance Indicators that support guest card, lease and NOI goals.
- Strategically evaluate input factors and thoughtfully prepare strategies to achieve goals.
- Optimize and maintain content advertised online for designated communities, including website, Internet Listing Sites, and online directories.
- Work in partnership with District Managers and Community Managers to anticipate and respond to marketing needs.
- Support regional and community marketing efforts by tracking, analyzing and reporting on each community's results.
- Attend weekly, monthly and quarterly calls and/or meetings to represent marketing initiatives and support regional and local leadership.
- Develop and execute national and regional advertising campaigns and co-create materials in support of ancillary programs and new initiatives consistent with the Camden brand.
- Manage collateral and digital marketing to ensure effective, consistent and branded approach.
- Enforce Camden's Brand Guidelines and monitor brand standards.
- Lead, mentor and coach community teams on effective social media practices and reputation management.
- Manage community photography, virtual tours, and videography to differentiate and promote Camden apartment communities.
- Lead marketing and advertising initiatives for new developments, acquisitions, redevelopments, and repositions from start to finish.
- Participate with ethnographic research and co-creation workshops to enhance our customers' experiences.
- Conduct focus groups to gain insights into customer needs and wants.
- Promote positive interactions with regional support and community teams through leadership meetings and other Camden cultural events.
- Manage regional marketing budgets and offer recommendations regarding local advertising spend.
- Understand the region's general economics/business/housing conditions that could affect performance.
Requirements
- Bachelor's degree with emphasis in marketing, public relations, advertising or journalism.
- 3 years' experience in multi-family industry; 5 years product management.
- No management experience required.
- Travel up to 60% throughout regional area, with occasional travel to Houston corporate office and other regions within Camden.
- Proficient in Microsoft Office Suite including Word, Excel, Power Point and Outlook.
- Ability to use a wide range of property management software and web-based applications.
- Ability to collaborate with various internal departments.
- Ability to multitask and follow through with projects in a timely manner.
- Exceptional oral and written communication skills.
- Present a professional image in accordance with Camden standards.
