Regional Marketing Director

Adolfson & Peterson Construction•Aurora, CO

23h•$115,000 - $185,000

About The Position

Adolfson and Peterson Construction is currently hiring for a Regional Marketing Leader to manage the regional marketing activities for our Mountain States Region based out of Aurora. This role will lead all activities related to the conceptualizing and implementing marketing and communications strategies. Key responsibilities include business and market development, market research, competitive analysis and planning, strategic direction for promotion and advertising, coordination and execution of projects in coordination with business development activities, and leading the marketing staff to ensure alignment with the company’s strategic goals and mission.

Requirements

History of progressively more responsible leadership experience and proven results including:
Bachelor’s degree in business/marketing, journalism/communication, or related field and 8+ years of proposal writing/coordination/research in the A/E/C industry.
Broad functional experience in the areas of strategic planning and marketing, business and market development, market research, and planning and promotions/advertising.
Experience building strategic marketing programs/concepts and selling the strategic programs at the executive level.
Experience creating and implementing brand awareness and communications programs and driving business using direct and channel-oriented selling models.
Proficiency with Microsoft Office including Word, Excel, and PowerPoint and Adobe Creative Suite (Photoshop and InDesign).
Strong writing, proofreading, editing, and process documentation skills.
Demonstrated integrity and ethical standards.
Ability to identify talent, create and develop teams, and build trust and engagement.
Experience in a complex business as a driver of growth and change; demonstrated effectiveness in creating leads and brand awareness.
Capability to identify and capitalize on opportunities quickly; ability to maintain effective balance between strategic and tactical priorities.
Experience cultivating an active network of relationships, driving collaboration and alignment, relating well to key colleagues and connecting with employees at all levels.
Ability to drive to the core of complex issues and provide insightful and constructive feedback.

Nice To Haves

MBA in marketing preferred.
Illustrator experience a plus.

Responsibilities

Take personal responsibility for working safely within an Incident and Injury Free (IIF) culture.
Lead the internal Marketing team.
Coach, mentor, and train team members.
Conduct regular check-ins.
Participate in activities to attract, develop, and retain team members.
Provide input for staffing decisions.
Develop and manage team member performance goals and development plans.
Provide leadership to create and nurture a collaborative environment and team member engagement.
Resolve team member issues and conflict and ensure that team members have the necessary resources and support.
Partner with regional leadership and business development to set and lead regional marketing priorities.
Direct and oversee project pursuits.
Direct all proposal and interview prep activity, including team selection, project profile selection, and narrative strategy.
Lead the value proposition development process.
Strategize, write, design, edit, and produce key strategic pursuits.
Direct strategic identification efforts of which events and tradeshows to participate in, team members who should attend, identification of goals, and execution.
Attend critical or strategic events.
Oversee public relations and other written communications; develop and foster local media relationships.
Collaborate with marketing leaders across the business to support AP’s branding in communications such as the annual report and website.
Identify ideas for releases, articles, speaking engagements, and awards.
Identify opportunities to share these ideas (media outlets, conferences, media publications, award submittals, postings to website, and social media sites).
Proofread and approve copy.
Direct strategic identification of innovative areas for design and graphic communications.
Identify areas to produce advertising, photography, video, and other forms for media utilized to graphically communicate AP’s position in the marketplace.
Identify opportunities for additional or updated marketing collateral and sales pieces.
Oversee proofreading and production.
Oversee market research efforts including primary and secondary research.
Lead strategic planning efforts.
Build and foster client relationships.
As part of a team, interact with potential or current industry partners.
Support relationship building efforts by participating in information discovery meetings.
As appropriate, initiate and/or follow up with conversations to start and/or continue development.
Oversee the Customer Loyalty program for the region.
Create marketing reports that track, measure, and analyze performance that includes external customer satisfaction via effective customer surveys and analysis of internal customer relationship management data and tools.
Manage the data development and management process including process documentation.
Lead efforts to develop information and data including resume and project data updates and reference letter requests.
Lead efforts to organize and manage information and data and ensure that data is saved correctly.
Develop and document processes for developing internal marketing processes, organizing AP construction processes as a sales tool, and identifying need for new marketing reports and templates from Cosential, intranet, etc.
Other duties as assigned.