Regional Marketing Manager

Seesaw

4h•$80,000 - $95,000

About The Position

Trusted and loved by 25 million educators, students, and families worldwide, Seesaw is the world’s leading elementary learning experience company, offering an award-winning platform and a suite of digital curriculum products for teachers to deliver joyful, accessible instruction. Through interactive lessons, digital portfolios, and two-way communication features, Seesaw keeps everyone in the learning loop by providing continuous visibility into the student's learning experience to support and celebrate their learning. Our Mission: Seesaw’s mission is to provide every elementary student with joyful and connected learning experiences that lay the foundation for success in life. Your Team: The Regional Marketing Manager at Seesaw will actively engage with our marketing and sales teams globally, fostering collaboration on strategic initiatives and playing a key role in developing comprehensive marketing plans. Your Role: Reporting to the EVP, Marketing, you will be the driving force behind strategic marketing initiatives, country-specific campaigns, and impactful content creation. You will lead the "growth engine" for the US and new (exploring) global markets, optimizing a multi-channel mix that supports both Direct and Reseller Strategy.

Requirements

Experience in K12 education and EdTech industry
A bachelor’s degree in education, marketing, or business
3-5 years of marketing experience, preferably in edtech or Saas
Deep understanding of multi-channel outreach such as Email Marketing, paid marketing, events and more
Experience using WordPress for content management
Familiarity and comfort working in a fast-paced environment
Excellent written and verbal communication skills
Experience working with sales teams to collaborate and develop effective sales tools
A problem-solver mindset and ability to think creatively towards a solution
A positive, friendly, enthusiastic, and approachable personality
Commitment to being results-oriented with a sense of urgency
A desire to learn, ask questions and try new things
A passion and enthusiasm for the education industry and what EdTech companies can offer districts, administrators, teachers and other primary stakeholders, through innovative solutions (US and in new exploring markets)

Nice To Haves

Salesforce Experience

Responsibilities

Multi-Market Strategy: Develop and scale localized demand gen for the US and new exploratory international markets through multi-channel marketing.
Full-Funnel Management: Own the lead-to-revenue lifecycle. You will define MQL/SQL criteria, manage lead scoring (along with Marketing Ops Manager), and partner Sales team (locally and globally).
Channel & Reseller Support: Create "Marketing-in-a-Box" kits for resellers to drive independent demand, and execute co-marketing campaigns that incentivize partner-led growth.
Integrated Campaigns: Collaborate with internal marketing team to develop cross-collaborative strategy with Google Ads, LinkedIn Ads, Email Outreach, Social Media, Events and Conferences for high-value US targets and new international markets.
Data-Driven Optimization: Be passionate about leveraging data to optimize your campaign strategy.