LN Concerts, Regional Marketing Manager - California
About The Position
WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE JOB We are currently looking for a Manager of Regional Marketing. In this role, under the guidance of the Regional Marketing Management Team, you’ll be responsible for marketing efforts for club and theatre shows. This role will work hand-in hand with local teams, promoters and partners to make sure every event is a hit. WHAT THIS ROLE WILL DO Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the club and theatre level Manage advertising budgets across multiple events at the club and theatre level within the market Develop and execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation. Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans Partner with the local talent buying team to manage the success of events across multiple venues Develop impactful promotions for Live Nation events using multiple regional media partners Compile and share extensive audience and artist demographic information to shape development of marketing plans Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools Compile advertising settlement documents as needed for local events Work with internal stakeholders to provide post show marketing analytics recaps to artists Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue Coordinate street team and grassroots marketing efforts with local market contacts Day of show event coverage as necessary
Requirements
- Bachelor’s degree in marketing or a related field preferred, but not required
- Strong organizational skills and attention to detail
- Minimum of 3+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
- Minimum of 3+ years prior experience working with artist marketing representatives
- Minimum of 3+ years prior experience managing local media relationships
- Deep interest in discovering new music and marketing a wide variety of genres and emerging artists
- Ability to thrive in a fast-paced & high-volume environment
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
- Ability to work day, evening and weekend hours, based on the needs of daily business operations
- Willingness to travel as needed
Responsibilities
- Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the club and theatre level
- Manage advertising budgets across multiple events at the club and theatre level within the market
- Develop and execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
- Partner with the local talent buying team to manage the success of events across multiple venues
- Develop impactful promotions for Live Nation events using multiple regional media partners
- Compile and share extensive audience and artist demographic information to shape development of marketing plans
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
- Compile advertising settlement documents as needed for local events
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
- Coordinate street team and grassroots marketing efforts with local market contacts
- Day of show event coverage as necessary
Benefits
- HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH: 401(k) program with company match, stock reimbursement program
- FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- OTHERS: Volunteer time off, crowdfunding match
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What This Job Offers
Job Type
Full-time
Career Level
Manager
