About the position
The Regional Marketing Senior Manager is responsible for the creation and implementation of strategic marketing plans that impact not just the markets of responsibility but are scalable to markets across the enterprise. You will be a market expert to our Houston operations and clinical teams as well as a key, on the ground liaison with the corporate marketing group. Advanced level of ability to navigate within ambiguity, with a service orientation, and a high-level of humility are all important for successful collaboration and assimilation into our highly entrepreneurial culture.
Responsibilities
- Collaborate closely with the broker relations team to identify, manage and build relationships in the community.
- Build and manage a local marketing program targeting patients in our hyperlocal regions of Houston including community event support, community relations, marketing materials, local digital campaigns, local sponsorships and more.
- Lead the development of scalable, omni-channel marketing programs to support patient retention and new patient acquisition with complex components with regional and national application.
- Work closely with the marketing team and the local operating team to activate on the marketing programs.
- Provide a high-level of customer service to local market teams and serve as the liaison to the corporate marketing department.
- Analyze data to track and identify trends in clinic volumes and partner with local market operational leadership to understand short- and long-term issues that may be affecting the trends.
- Assess the competitive market and analyze differentiators to align with corporate brand positioning & messaging across customer audiences and products for local market.
- Create online and offline materials such as presentations and collateral which uphold and reinforce brand integrity.
- Resolve escalated issues arising from operations and requiring coordination with other departments.
- Build annual marketing budgets around organizational goals at the clinic and regional levels.
- Contribute to process development and improvement for the department.
- Present as the subject matter expert on marketing plans, results and recommendations.
- Translate corporate marketing initiatives to all levels of operational teams.
- Own new clinic launch marketing execution in collaboration with local market operators and corporate marketing.
- Lead and collaborate with other departments to support the planning and execution of marketing-related internal and external events.
- Collect and disseminate important local market intelligence.
Requirements
- A minimum of 8-10 years of progressive business and marketing generalist experience.
- Minimum of 3 years experience supervising or mentoring junior members of a team.
- Experience working in a grassroots marketing environment.
- Healthcare experience and public company experience preferred.
- Medicare Marketing Experience preferred.
- Traditional and digital advertising experience required.
- Familiarity and understanding of local healthcare dynamics preferred.
- Experience conducting marketing research, developing brand positioning, conducting business reviews and creating/executing marketing plans required.
- Demonstrated emotional intelligence; can integrate with a team, engender trust and leverage relationships to get work done.
- Proven project management skills evidenced by the ability to effectively manage internal stakeholders, direct multiple vendors and resources, meet deadlines and adhere to budgets.
- Hands-on approach including strong command of details.
- An optimistic outlook and 'can do' attitude.
- A keen focus on results, and can navigate within ambiguity while maintaining a high-level of humility.
Benefits
- Medical, Dental, Life, Disability, Vision, FSA coverages.
- 401k savings plan.
